Shipping products feels dramatically easier now.
Between AI coding tools, templates, and browser-side tooling, I can build and deploy things faster than ever.
But distribution feels harder.
Not technically harder.
Semantically harder.
A lot of the work now is:
- understanding how users actually search
- matching workflows instead of technical terms
- figuring out where intent really exists
- building trust before distribution channels suppress you
Building became compressed.
Attention became fragmented.
Honestly feels like distribution is becoming the real product skill now.