AirPods Pro 3 are currently their lowest price ever at $179 on Amazon (down from $249), and today Apple debuted a new video promoting the product and its Active Noise Cancellation.

The World Cup kicks off today, and Apple has partnered with renowned footballer Vini Jr. of Real Madrid for its latest marketing video.

AirPods Pro 3 are the focus of the video, which sees Vini Jr. dancing around town, care-free, while enjoying the “world’s best in-ear Active Noise Cancellation.”

You can watch the video below:

Apple says AirPods Pro 3 can block up to 2x the noise that AirPods Pro 2 could, which itself doubled the performance of the original AirPods Pro.

If you plan to watch the World Cup, it’s highly likely that you’ll see Apple’s new ad pop up on TV several times in the coming weeks.

What do you think of the new AirPods Pro 3 video? Let us know in the comments.

Best AirPods deals and accessories

• AirPods Pro 3 (now only $179, down from $249)
• Cleaning kit for AirPods
• AirPods Max 2 (now only $499, down from $549)
• Magnetic strap neckband for preventing lost AirPods
• AirFly Pro 2 for connecting AirPods to standard headphone jacks