Last month, Apple announced a series of major leadership changes, including that John Ternus will take over as Apple CEO effective September 1. At the same time, Apple also elevated Johny Srouji into a broader role as the company’s chief hardware officer.
Bloomberg now reports that Srouji is making a series of changes to “speed up work on future devices.”
In addition to speeding up product development, Srouji’s goal is to “better integrate teams working on in-house silicon with those creating products.”
Mark Gurman has the details on the biggest change:
In the biggest shift, Srouji is changing management of product design — a function that involves engineering the look, feel and main capabilities of the company’s devices. That responsibility is moving from Kate Bergeron, a veteran Apple vice president, to two of her longtime deputies: Shelly Goldberg and Dave Pakula.
Goldberg already oversees that function for the Mac, while Pakula has led the effort for the Apple Watch, iPad and AirPods. Richard Dinh, a longtime Ternus deputy, will retain leadership of product design for the iPhone.
Bloomberg explains that product design inside Apple focuses on “translating” the concepts created by the industrial design team into real products that can be sold to customers.
Srouji is also establishing a new “Ecosystems Platforms and Partnerships” team, which will be led by Matt Costello and Kevin Lynch. Lynch runs a special team inside Apple focused on robotics devices, while Costello runs Apple’s home and audio products.
The full Bloomberg report is worth a read and dives deeper into the inner workings of Apple’s various teams and how the structure is changing under Srouji. Bloomberg previously reported on Srouji’s decision to split the hardware team into five distinct areas.
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