EXCLUSIVE: Hot on the heels of Sunday night’s finale of the Sam Levinson HBO series Euphoria, Sydney Sweeney is leaning into her producing and potentially directing aspirations. She has formed Honey Trap, with longtime creative collaborator Kaylee McGregor serving as president of production and development at the production company. Sweeney’s company will be set with a first-look deal at Sony Pictures, where she starred in and was executive producer on the sleeper hit Anyone But You.
Sweeney is already working with Sony on the TriStar Pictures remake of Barbarella, which Edgar Wright will direct, with Jane Goldman and Honey Ross working on the script based on the French comic book series from Jean-Claude Forest that was made into the 1968 cult classic film starring Jane Fonda.
Sweeney gets a lot of attention for the provocative messaging behind her work and public presence — her campaign for jeans-maker American Eagle caused the stock to spike — but the formation of Honey Trap is an acknowledgment that there is ambition and substance behind the hyphenate. Sweeney has been a proactive part of her movie successes, a catalyst in working with director Will Gluck to get Anyone But You. She enlisted Glen Powell to star with her in a rom-com that surprised the studio and everyone else when it grossed more than $210 million worldwide. Her ambitions include the director’s chair, which could happen at Sony sooner than later.
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Sweeney is coming off starring with Amanda Seyfried in Lionsgate’s adaptation of the bestselling novel The Housemaid. That Paul Feig-directed film, on which Sweeney was an executive producer, grossed nearly $400 million. She’ll reprise opposite Kirsten Dunst in the sequel The Housemaid’s Secret, a film that Lionsgate will shoot this fall.
Sweeney, whose initial career propulsion came from the series Euphoria and The White Lotus (she got Emmy noms for each), seems now squarely focused as an actress in the movie space. Oscar-winning scribe Eric Roth is crafting a vehicle for her based on the Reddit story and subsequent book I Pretended to Be a Missing Girl at Warner Bros, and she just wrapped with Leo Woodall the Josie Rourke-directed adaptation of Custom of the Country for StudioCanal, with Rourke scripting the adaptation of the Edith Wharton novel. Sweeney is currently shooting the Jim Mickle-directed Gundam in Australia for Legendary and Netflix.
At Sony she’s attached to produce The Registration, based on the Madison Lawson novel being adapted by Ben Collins and Luke Piotrowski.
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While the two series put her on the map, she gained fans in the industry with her portrayal of fighter Christy Martin in the film Christy, and for playing NSA whistleblower Reality Winner in Reality, which premiered at Berlin where it was bought by HBO and premiered on the network. On Christy, the David Michôd-directed biographical drama that premiered at Toronto, Sweeney took on a project that had been previously attempted but knocked to the canvas, and helped put the pieces back together with Black Bear Pictures financing.
It will be worth watching how she handles this next step. Sweeney and Sony provided her mission statement for Honey Trap: At Honey Trap, we believe the most unforgettable stories live in contradiction. Beauty and danger, intimacy and power, vulnerability and control. Our mission is to create bold, cinematic film and television that challenges perception, sparks conversation, and leaves a lasting emotional imprint. We are committed to championing visionary filmmakers, complex characters, and stories that push beyond expectation while remaining deeply entertaining and emotionally accessible to audiences worldwide.
Sweeney is repped by Brillstein Entertainment Partners and Hansen Jacobson.
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