EXCLUSIVE: UTA has signed outdoor creator Steven Rinella and his media company MeatEater.

Rinella’s MeatEater show ran on the Sportsmen Channel for six seasons before switching to Netflix in 2018, and he has presented the likes of Hunting History for History Channel.

He is known for posting content online for outdoor enthusiasts, and has built out his business into a multi-media operation spanning video, podcasts, publishing, commerce and live experiences.

UTA will represent Rinella and MeatEater across digital video and audio, including the MeatEater Podcast, which often ranks a top five sports podcast on Spotify, and seek new creative, commercial, and growth opportunities in strategic brand partnerships, television and live touring. 

In addition to Rinella, MeatEater’s talent roster includes a dozen full-time creators across its podcast and show slate.

“Driven by Steven Rinella—a singular storyteller, history buff, conservationist, podcaster, and creator—and backed by an impressive leadership team, MeatEater’s built a deeply loyal community,” said Oren Rosenbaum, Partner and Co-Head of UTA Creators. “We’re excited to partner with a brand whose audience doesn’t just follow the lifestyle; they live it.” 

“MeatEater has uniquely positioned itself as a leading media brand super serving conservation-minded Americans who hunt, fish, and lead their best lives in the outdoors,” said MeatEater CEO Jason Bergsman. “We’re pleased to partner with the team at UTA to provide our passionate fans with even more opportunities to engage with the MeatEater brand wherever they watch, listen, read, and gather.”

The 14th season of MeatEater is set to launch on MeatEater’s YouTube channel, which has 1.8 million subscribers; on a branded FAST channel that runs on Samsung TV, Amazon, Roku, Dish, and Vizio; ad-funded streamers such as Roku and Tubi; and on linear TV.

In podcasting, MeatEater launched 17 series last year across nine podcast feeds and claims to produce an average of eight hours of content each week for the YouTube podcast channel. These include Bear Grease, hosted by Clay Newcomb, which explores southern outdoor culture and new release Blood Trails, a true crime series. Another season of MeatEater’s American History Podcast series launches this summer, featuring the chronicles of gunfighters in the American West, hosted by bestselling author Bryan Burrough, who is represented by the Wylie Agency working with CAA.