EXCLUSIVE: Elev8on Management has officially launched its AI-powered tool that assesses the chances of U.S. talent in Europe.

St8r, the new name for Pulse By Elev8on, debuted in Cannes following a Beta testing phases in which ten European producers and distributors provided positive feedback. It has been developed over recent years.

The tool, which we first told you about at the Venice Film Festival last year, is designed to give producers, distributors, financiers and agents an objective assessment of the U.S. and international commercial weight carried by individual actors and actresses market by market across Europe.

Elev8on claims the service offers “full transparency” with every score broken down into readable sub-components with explicit market strength gauges. Producers can plug in their budgets and assess what actors could be viable for their projects, with pre-sales estimates provided.

According to Paris-based management house Elev8on, a panel of ten industry professionals gave the tool a thumbs up during testing, noting it morphed casting conversations from instinctual to objective. “The feedback so far has been well beyond our expectations, especially from sales agents and producers,” said Lamy.

As such, St8r is marketing itself as “the bridge between America’s most promising talent and Europe’s most prestigious opportunities.”

The service has rebranded from its previous name, Pulse by Elev8on, after OpenAI acquired the domain name that Elev8on had planned on for the tool.

The news comes a day after Elev8on signed Melina Matthews, Ana Dumitrascu and Asmara Abigail, all of whom are in films playing in Cannes this month. Elev8on has focused on representing U.S. talent in Europe, but is now building a roster of European talent as part of a plan to become “the European equivalent of Range Media Partners.”

Elev8on works with agents at CAA, UTA, Gersh, Hamilton Hodell,and The Artists Partnership, and managers at M88, Untitled and Range to represent U.S. talent in Europe.