EXCLUSIVE: Media and tech veteran Jay Prasad has been named CEO of Owl AI, a startup focused on adding what it calls “a live intelligence layer” to sports broadcasts and other programming.

Prasad, who has held exec posts at LiveRamp, VideoAmp, succeeds Josh Gwyther, the former head of AI at Google Cloud, who has been CEO of Owl since its launch. Gwyther will become an advisor. Founder and executive chairman Jeremy Bloom will continue leading the company’s board and help guide its long-term vision and strategy.

Founded by Bloom and launched out of the X Games headquarters in Boulder, CO, Owl AI debuted its AI-powered judging platform at the 2025 X Games. It then raised an $11 million seed round led by S32, with participation from Menlo Ventures and Susa Ventures. Since that debut, Owl has expanded beyond officiating into a broader offerings aimed at transforming and enhancing live video. The company’s technology is already being deployed across professional sports properties and national broadcasts. It supports applications ranging from officiating and replay to AI-powered commentary, translation, analytics, and audience experiences.

Replay review has become common across a wide range of sports, and streaming and TV rightsholders have implemented technology into broadcasts to amplify the reviews by officials or the judging of multi-sport events. As viewers become more accustomed to replays, Owl sees opportunities for its technology to increase viewer engagement.

Prasad has held senior roles across sports, media, data, and AI tech platforms. Most recently, he was CEO of Relo Metrics, where he helped scale one of the industry’s leading computer vision and sponsorship intelligence platforms. Earlier, he served as chief strategy officer at LiveRamp and was a founding exec at VideoAmp, working on measurement and data products used throughout television, streaming, and digital media.

As CEO, Prasad will look to continue growth by focusing on commercial expansion, strategic partnerships, product-market fit, and global deployment of the company’s live intelligence platform, the company said.

“When we launched Owl AI, our goal wasn’t only to remove human error in judged and refereed sports, it was to also build the intelligence layer behind every live sporting event,” Bloom said. “Jay has spent his career scaling category-defining technology businesses at the intersection of media, data, and AI. He is the right leader to help us bring Owl to leagues, broadcasters, rights holders, and live events around the world.”

“Every live sporting event generates enormous value that today goes uncaptured – in officiating, production, branding, live experiences, and the fan experience. Owl is building the live intelligence layer that captures it: one platform that turns live video into real-time understanding, deployed across every sport it touches. The technology is already proving itself with leagues and broadcasters, and my job is to take it to the world.”