Piers Morgan, Michelle Obama, Claire Foy and key figures from the House of the Dragon are among the latest big-name entertainment biz players set for SXSW London.

Morgan will appear alongside opera singer Katherine Jenkins and be quizzed by Deadline’s Jake Kanter in a panel on fame, media, culture and public opinion, while former First Lady Obama and her brother, Craig Robinson, will record a live episode of their podcast IMO. The Crown actress Foy will deliver a keynote.

Meanwhile, House of the Dragon showrunner Ryan Condal, production designer Jim Clay and actors Steve Toussaint, Harry Collett, Abubakar Salim, Jefferson Hall and Abigail Thorn will sit down to discuss the third season of the HBO show.

Other new names added to the SXSW London line-up include Fremantle UK CEO Amelia Brown, presenter Miquita Oliver, London mayor Sadiq Khan, Olympic gymnast Max Whitlock, photographer and filmmaker Misan Harriman. are also due to speak.

Next week marks the second SXSW London, which is owned and operated by Deadline’s parent PMC. Held in east London’s Shoreditch on June 1-6, it features music, screen and visual arts programs, and will explore issues. It will comprise more than 300 sessions.

Katarina Sherling, Head of Conference at SXSW London, said: “With less than a week to go until this year’s festival opens, we are very excited to welcome this latest group of speakers. It truly reflects the range of conversations we’re bringing to SXSW London in 2026. It’s about platforming different perspectives, converging in one unique space. These additions reflect that promise, and is what makes SXSW London such a powerful agent for change.”