The ebb tide is nigh for Broadway‘s Beaches. The musical based on the 1988 Garry Marshall movie has set an early closing date after getting blanked at the Tony Awards nominations a couple of weeks ago.
The last day at this beach will be May 24. The show starring Jessica Vosk and Kelli Barrett had been set to run through September 6 at the Majestic Theatre.
Beaches had struggled to find an audience, posting a unsustainable 44% of capacity this past week and grossing just $441,484. Critics were unkind in reviewing the musical, which hit the boards on April 22 after previewing from March 27. The show, however, has a national tour planned for next year.
“It has been my great joy to originate a role for the very first time on Broadway with Cee Cee Bloom, who I adore for her grit, her great humor and her huge heart,” Vosk said in a statement. ‘To continue the legacy of a character first made famous by my idol Bette Midler is something I’m not sure I’ll ever fully process.”
Added producer Jennifer Maloney-Prezioso in a statement: “Bringing a new musical to Broadway is always an enormous undertaking, and we are deeply proud of this company who created a production filled with heart, humanity, humor, and emotional truth. … We are profoundly grateful to everyone who helped bring Beaches to life at the Majestic Theatre.”
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