There’s so much more to the story of our journey to becoming Nutrient than just a name change. You’ve already heard from our CEO and Co-Founder, Jonathan Rhyne, about his vision for the company going forward and what it means for our customers.

The vision of Nutrient is singular, yet this rebrand has unique meaning for the different teams across our business. From the perspective of marketing and project management, we have a lot to say about what it took to work on not one, but two monumental projects to consolidate multiple companies under one new brand — and one new website.

We invite you to read the unique perspectives of three leaders who were crucial in taking the new brand of Nutrient to market: Director of Product Marketing Greg Ives, Project Manager Brian Muñoz, and Director of Corporate Marketing Danielle West.

Nutrient, the products you need

Director of Product Marketing, Greg Ives

My team and I achieved something mighty over the last several months. It’d be one thing if we were just tasked with refreshing the marketing language of the B2B SaaS products we provide for a new website: Updating the names of our SDK, low-code, and workflow automation solutions to align with a new brand name would have been a tall order on its own. Or, merging all of those solutions from multiple legacy brands and websites into one would have also been a challenge.

We did all of the above. In less than four months, the Product Marketing team at Nutrient worked to align and consolidate products from five legacy brands into one new cohesive offering of document solutions, including renaming to align with the new Nutrient name. We then wrote more than 120 webpages of copy for this new website you’re visiting right now, with the goal to not only share the products we sell, but also the use cases we solve and the industries we support.

And by using the word “we,” I’m not just referring to the Product Marketing team. We worked hand in hand with Design, Product, Operations, Corporate Marketing, and Engineering to ensure that each person encountering Nutrient can easily understand two things: how our products work, and how easy it is to implement them into their own software ecosystem.

This new brand Nutrient is something to be celebrated, as are the people who helped make it happen.

Nutrient, the project we needed

Project Manager, Brian Muñoz

As a project manager with the Nutrient Operations team, I get to serve both the internal and external customer, and creating a new brand opened new opportunities to make positive changes that will have lasting benefits. I have a passion for promoting collaboration, making systems work together seamlessly, and reducing friction so that each member of our team can produce their best work, so the opportunity to implement our rebrand fit well with my skillset.

Our business has grown through acquisition since 2022, bringing together five unique companies, all with the goal to improve upon the solutions we deliver to our customers. As you can imagine, we experienced growing pains around coordinating unique lines of business, as well as how internal systems integrated — or potentially conflicted — with each other.

Consolidating these separate business units together, both internally and externally, has been exciting to see and support. My role touches all departments, and I jumped at the chance to play a fundamental role in coordinating the details of the rebrand with my colleagues. Over the past six months, I supported every team as we worked through more than 1,000 Jira tasks, touching everything from updating legal entities with our new name, to consolidating e-commerce systems, to updating our email addresses.

I have the unique opportunity to speak frequently with vendors and customers, and it’s exciting to be able to share the narrative of Nutrient and how one aligned company will improve the products and experience for all.

Seeing the Nutrient brand come to life in every aspect of our business — from the new logo, to the amazing Nutrient apparel we received at the recent company retreat — has only enhanced my excitement and my appreciation to be part of such an important time in the history and future of the company.

This rebrand really has been the project we needed — and that I looked forward to — for many months, and I’m thrilled that it has finally happened. I’m grateful for my incredible teammates who helped make this mission possible, and for all of our customers who get to continue on this journey.

Nutrient, a marketing achievement

Director of Corporate Marketing, Danielle West

Every marketing leader looks at a business rebrand as a mixed bag. There’s excitement for a new look and story of the company, and then there’s the realization that it’ll be a ton of work.

Our rebrand journey actually started at the end of last year with a business problem: We had acquired a number of companies with the goal of providing a more comprehensive solution for our customers, but these brands still lived separately, making the sales experience disjointed and complex. We needed to consolidate.

Early on, we realized this rebrand was more than just a new name; it was the story we wanted to tell about the problems we solve. So that’s where we started, creating a new unified brand story of who we wanted to be in the future.

It was this unified story that anchored us as we worked with some amazing agencies that guided us through selecting a new name using science and creating a new visual identity that’s unlike anything else in the tech space. I think we were all skeptical along the way — after all, who names a B2B company Nutrient and has pictures of plants on the website? It was unexpected. And that was exactly the point.

Then we came to the new website — or should I say “websites” — project. Had we been asked to simply migrate one website from its existing content management system (CMS) to another, that would have been quite the undertaking. But we rebranded five companies into one, and five websites into one.

We essentially took two major projects — each being a known major milestone in any marketer’s career — multiplied those projects by five, and jumped in with both feet and all hands on deck. Many times, a rebrand is considered a marketing project, but this was anything but. Over the past year, marketing has had the opportunity to work closely and collaborate with Design, Product Management, Engineering, Operations, Legal, and many other teams.

The result? A wonderfully unique new name, a beautiful new brand, and an amazing new website that tells our story.

This Nutrient has gone to market

Just as our CEO Jonathan described in his blog, Nutrient is intended to be a welcome additive to every customer’s technology. As the three of us share how we and our teams added our own contributions and expertise to building Nutrient, we hope that each and every person can be proud of and celebrate the fact that we have indeed gone to market with our new brand.