A new partnership between Google’s Display & Video 360 and Walmart Connect, announced today, will help advertisers reach high-intent shoppers through YouTube campaigns and measure their results with closed-loop measurement.
Brands can now use audience insights from Walmart, the No. 1 U.S. omnichannel retailer 1 , and reach its 150 million weekly U.S. customers 2 through YouTube campaigns. They’ll then be able to see how those ads impact sales at Walmart.
Advertisers can use Walmart Connect audiences and measurement within Google Display & Video 360 while also benefiting from the Gemini advantage in their campaigns, enabling a more connected approach to planning, activation and measurement across the shopper journey.
This integration is rolling out now in Display & Video 360, starting with YouTube campaigns, with more inventory to come in the future.
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