Shift in public's attitude

In my opinion, Bambu labs has faced one of the most drastic changes in attitude from the public in a long time. I don't know many other companies off the top of my head which went from loved to hated so fast -- maybe Sun/Oracle, although the hate there is towards Oracle? Recently also Plex with their lifetime membership hike to $750. I know of many who swear by Plex (I use jellyfin), but this change in membership fees has disgusted them. Quite interesting to see.