Advances in AI have opened up the possibilities for greater personalisation in the fashion world. Exploring this intersection between technology and high fashion, we’re partnering with Golden Goose — the renowned Italian brand celebrated for its commitment to individuality — on a stylish new collaboration.

Golden Goose is known for a unique in-store experience that gives customers the opportunity to personalize their sneakers across global stores. Now with the power of Gemini, it’s even easier to get creative.

Starting today in over 40 stores across the world, using a Google Pixel device and a dedicated “Gem” created inside the Gemini app, visitors will have the chance to interact with Gemini's image generation features to co-create unique digital artworks, including elements like their names or specific patterns or styles they like. These creations will then be brought to life by Golden Goose artisans and hand-applied to their iconic sneakers, offering a truly bespoke experience that blends digital innovation with traditional craftsmanship.

With the launch of the latest Google Pixel 10 line up, featuring the advanced capabilities of Google’s AI, we're seeing this potential come to life in the palm of people’s hands: the artistry of Golden Goose meets the intelligence of Gemini.

This collaboration between Golden Goose and Google is driven by a shared belief in the power of creativity and the potential of technology to inspire new forms of self-expression. It's an opportunity to understand how AI can enrich collaboration, pushing the boundaries of innovation in the fashion industry and beyond. You can visit selected Golden Goose stores around the world to try out the experience!