Envisioning how an outfit will look on you while shopping online can be tough, especially during the busy festive season. Now shoppers in the UK and India can virtually try billions of apparel listings on themselves, just by uploading a photo.

The feature makes online shopping more personal by letting you try on tops, bottoms, dresses, jackets and even shoes virtually — all by uploading a photo of yourself. The feature is powered by our custom AI model for fashion, which understands both the human body and nuances of clothing, like how different materials fold, stretch and drape on different body shapes. So you can see how a piece of clothing would actually look on you from a single photo of yourself.

To get started, just look for the “try it on” icon on apparel product listings across Google. You can experiment with new styles, share them with friends, bringing the fitting room experience right to your screen.