As we’ve said before, we disagree with the European Commission’s ad tech decision and will appeal. It doesn't reflect today's highly competitive and rapidly evolving ad tech sector.

As required, we have submitted our compliance plan. Our proposal fully addresses the EC’s decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who use Google tools to grow their business.

Our plan includes immediate product changes to end the specific practices the Commission challenges. For example, we are giving publishers the option to set different minimum prices for different bidders when using Google Ad Manager.

We are also proposing significant changes to address any suggestions of conflict of interest, including increasing the interoperability of our tools to give publishers and advertisers more choice and flexibility.

We will continue to cooperate with the EC as they consider our proposal. We are committed to finding an effective solution that provides certainty and consistency for our customers across Europe, the United States and globally.