In 2018, we launched the Google Play Points rewards program to say thanks for choosing Google Play as your destination for apps, games and digital content.

For the first time, we are leveling up Google Play Points in the UK with exciting new perks and rewards to connect you with experiences you’ll love. Plus, the higher your status, the more you’ll unlock ¹ Here’s what to look forward to:

Redeem your points for merchandise and collectibles

Rolling out over the next few weeks, we’ll be offering ways to turn your Play Points into must-have merchandise and collectibles. We're teaming up with Android, YouTube, Chrome, and top developers to bring you a variety of apparel, accessories and more. Head to our Google Play Points page to see what’s new.

New ways to play and win, starting with Diamond Valley

Diamond Valley, Google’s proprietary treasure hunt mini-game, which has been available to play in Korea, Japan, and the US, will launch in the UK in early November. Search for diamonds and use them for a chance to win prizes like Pixel devices, exclusive merchandise, points bonuses, and more.

Google Play Points Gold+ members will receive exclusive early access to the game, starting November 3, and will get 500 bonus diamonds. Use these diamonds for a chance to win real-life prizes and other merchandise. From November 10, the game will be available to all Play users. Stay tuned for more information on how you can start playing.

To get started with Google Play Points, visit the Google Play Store. Tap your profile icon, then “Play Points” and “Join for free.” Then, Go Play!