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消費者表示他們擔心。那為什麼他們還在消費?
admin · 2026-05-24 · via Inside Fashion Live!

消費者洞察

Mixed consumer signals

/ 氣氛謹慎,但消費持續,因購物者選擇性降級、精明消費,並更努力尋找價值。

過去兩年,美國、歐洲和英國的消費者情緒調查都呈現悲觀的畫面。家庭表示他們擔心通脹、成本上升、工作安全以及整體經濟。經濟學家們一再警告,這種悲觀情緒最終將導致零售消費的劇烈撤回。

但這並沒有發生。

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