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LOS ANGELES, CALIFORNIA - MARCH 26: (FOR EDITORIAL USE ONLY) (L-R) Travis Kelce, Taylor Swift, Ella Langley, Lainey Wilson, and John Sykes, President, Entertainment Enterprises for iHeartMedia, Inc. attend the 2026 iHeartRadio Music Awards at Dolby Theatre on March 26, 2026 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for iHeartRadio)
Taylor Swift is one of the most influential public figures, and now her influence has extended all the way to the 152nd Kentucky Derby at Churchill Downs. Along with her fiance, Kansas City Chiefs tight end Travis Kelce, they pair have had a significant influence on the betting odds of the 2026 Kentucky Derby – and for a surprising reason!
How Taylor Swift & Travis Kelce Have Influenced Betting Odds for the 2026 Kentucky Derby
GettySUNRISE, FLORIDA – JUNE 12: Travis Kelce, left, and Taylor Swift react as the Edmonton Oilers and the Florida Panthers play during the first period in Game Four of the 2025 Stanley Cup Final at Amerant Bank Arena on June 12, 2025 in Sunrise, Florida. (Photo by Bruce Bennett/Getty Images)
It is expected that Travis Kelce and Taylor Swift will make an appearance at the 152nd Kentucky Derby on Saturday May 2, 2026. The reason for their attendance is situated around their rumored ownership of the horse named The Puma. According to Parade, Speculation around their possible ownership of the Kentucky Derby contender has caused a monumental increase in attention on The Puma, which in turn has influenced the betting odds of the 2026 Kentucky Derby.
Fox Sports reports that the couple allegedly has a 10% stake in ownership of The Puma. The speculation around Swift and Kelce’s likely investment has caused enough of a stir to impact betting odds so much so that The Puma opened at +1000 this past week as the horse jumped up to fifth on the Kentucky Derby’s odds board. The Puma is currently situated at +800 and the A-List couple is very much attributed with this climb. In fact, social media activity around Swift and Kelce’s possible partial ownership of The Puma caused a +350 surge for The Puma as a betting odds favorite.
Betting Odds Expected to Decline as The Puma Endures an Injury Just Hours Before the 2026 Kentucky Derby
GettyLOUISVILLE, KENTUCKY – APRIL 27: Horses train beneath the Twin Spires during morning workouts ahead of the running of the 152nd Kentucky Derby at Churchill Downs on April 27, 2026 in Louisville, Kentucky. (Photo by Michael Reaves/Getty Images)
The 152nd Kentucky Derby will host the 2026 edition of the iconic race at Churchill Downs on Saturday May 2, 2026 at 6:57 PM ET / 5:57 PM CT / 3:57 PM PT. For viewers tuning in from home, there are both broadcast networks that will be airing live coverage on their television channels and streaming options for online viewing of the Kentucky Derby. A full list of coverage platforms can be found here.
Amanda Vining Amanda Vining is a career journalist with over 20 years of experience covering news for digital publications. More about Amanda Vining