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Compliance Solutions for Websites, Apps and Organizations | iubenda

AI can build your website. It can't manage your consent. | iubenda Browser signals and machine-readable consent: what they are and what the EU’s Digital Omnibus could change California Consumer Privacy Act (CCPA): Complete Guide How to increase your cookie banner opt-in rates: 5 mistakes to fix today | iubenda DPO Newsletter: Global Data Protection & Privacy News (issue #153) Why your consent management setup is a marketing performance question Everything you need to know about GDPR The redesigned cookie banner and configurator What nobody tells you about handing over the company you built European marketers are betting on retention. Privacy could be the edge they’re not using yet. The 5 best alternatives to Didomi in 2026: Pros, cons, pricing, and comparison Looking back on 15 years: what iubenda's founder would tell his 2011 self | iubenda The best cookie policy generator in 2026 DPO Newsletter: Global Data Protection & Privacy News (issue #152) | iubenda What publishers should expect from the EU’s Digital Omnibus proposal Uncertainty is the biggest blocker to AI adoption in marketing | iubenda Everything AI app builders need to know about vibecoding and privacy compliance | iubenda Introducing 1-Click Embedding for Google Tag Manager The Essential Small Business Terms and Conditions Template: What You Need to Know Terms of Use Template | iubenda IAB Europe Raises Concerns Over GDPR Procedural Regulation Draft Report | iubenda Learn from HelloFresh's Costly Mistake: Ensure Compliance with iubenda | iubenda Understanding the Spanish DPA Guide on Audience Measurement Cookies | iubenda The Austrian Data Protection Authority's FAQs on Cookies and Privacy | iubenda DPO Newsletter: Global Data Protection & Privacy News (issue #127) | iubenda Microsoft Ensuring European Data Stays Within the EU Cloud Boundary | iubenda Businesses Beware: ICO’s Record £14.3m in Fines for Data Misuse in 2023 Understanding the Risks and Responsibilities of Model-as-a-Service Companies in AI Development Facebook's New “Link History” Feature: A Blend of Convenience and Surveillance? | iubenda OpenAI’s Strategic Move in the EU: Aligning with Data Privacy Regulations
The EU Data Act to Boost Innovation and Competitiveness |...
Jessica Ryder · 2023-03-28 · via Compliance Solutions for Websites, Apps and Organizations | iubenda

The EU Data Act has been adopted by the European Parliament, paving the way for increased innovation and competitiveness. The legislation aims to remove barriers that hinder access to data for consumers and businesses, particularly in artificial intelligence where massive amounts of data are required for algorithm training.

The EU Data Act aims to address the fact that 80% of industrial data collected is never used, according to the European Commission. To combat this, the law establishes common rules for sharing data generated by connected products or services, ensuring fairness in data sharing contracts. The law also rebalances negotiation power in favor of small and medium-sized enterprises (SMEs) to shield them from unfair contractual terms imposed by larger companies.

The EU Data Act also defines how public sector bodies can access and use data held by private sector entities in exceptional circumstances or emergencies, such as during floods or wildfires. Additionally, the law strengthens provisions to protect trade secrets and prevents increased access to data from being used by competitors to retro-engineer services or devices. The act also sets stricter conditions on business-to-government data requests.

The EU Data Act also facilitates switching between cloud service providers and other data processing services, while introducing safeguards against unlawful international data transfers by cloud service providers.

Lead MEP Pilar del Castillo Vera (EPP, ES) commented, “The EU Data Act will be an absolute game changer, providing access to an almost infinite amount of high-quality industrial data. Competitiveness and innovation are part of its DNA.”

The European Parliament, on November 9, 2023, overwhelmingly approved the final text of the Data Act with 481 votes in support, 31 opposing, and 71 abstaining. Initially proposed by the European Commission on February 23, 2022, the Data Act’s primary goal is to foster fairness in the digital environment, encourage a competitive data market, catalyze data-driven innovation, and enhance data accessibility for everyone.