Following the established requirements for the EU and UK, Google is extending its compliance demand to Switzerland. Starting July 2024, publishers targeting users in Switzerland must use a certified CMP integrated with the TCF. Prepare ahead with iubenda’s comprehensive tools designed to ensure full compliance effortlessly.

🇨🇭Google’s Compliance Mandate Reaches Switzerland

In an important update, Google has extended its compliance requirements, now necessitating publishers targeting users in Switzerland to employ a certified Consent Management Platform (CMP) integrated with the Transparency & Consent Framework (TCF). This extension is a part of Google’s ongoing commitment to user privacy and data protection, aligning with the already established requirements in the European Union and the United Kingdom. 

Starting in July 2024, your adherence to these requirements is not just about staying compliant; it’s about safeguarding your user’s privacy and ensuring their trust in your services.

Swiss Cookie Consent Guidelines (Effective 2025)

The Swiss Federal Data Protection and Information Commissioner (FDPIC) has issued guidelines that recommendconsent for non-essential cookies, such as those used for tracking, analytics, and marketing. 

These guidelines emphasize the need for active opt-in consent and the ability for users to easily manage or withdraw consent. While these are not legally binding mandates, following them is crucial to ensuring compliance with Swiss data protection regulations.

🎯Compliance with iubenda

Navigating through these requirements might seem daunting, but we are here to streamline the process for you. Follow these simple 4 steps below: 

Step 1: Activate Your Switzerland Tile

First things first, ensure that the “Switzerland” tile is activated on your iubenda dashboard. 

This step is crucial as it customizes your compliance tools to include specific requirements for Switzerland.

Step 2: Choose the Opt-in Consent Approach

To apply the opt-in consent approach you need to enable the “GDPR” tile. Then, within the Switzerland title, select the manual configuration and switch to “Opt-in”. 

Next, make sure that the GDPR applies to all users.

Step 3: Integrate the TCF

Easily activate the TCF tile and configure it according to your needs.

Step 4: Update Your Privacy and Cookie Policy

Finally, make sure you enable FADP disclosures for users in Switzerland and add all third-party services used by your website or app, such as Google Analytics, and disclose all TCF vendors you work with. 

Ready to Ensure Compliance?

Navigating Google’s new requirements doesn’t have to be complex or time-consuming. With iubenda, you have a partner that simplifies compliance, allowing you to focus on what you do best: running your business.