The Hollywood Reporter launched THR Live on Wednesday with an Emmy-focused conversation led by Scott Feinberg, executive editor, awards, and Brande Victorian, deputy awards editor.

The YouTube livestream broke down the latest Emmy predictions, awards buzz and potential voter favorites amid Emmy nominations voting June 11-22, while also giving viewers the chance to ask their most pressing questions via Instagram and a live chat box. 

In discussing the race overall, Feinberg pointed to a recent trend that’s likely to play out in the drama, comedy and limited categories. 

“What has been happening in the last four years is that three or four shows take up half of the categories,” he explained. “I think The Pitt is going to get a zillion supporting actor and actress nominations. You’re also going to see this with Love Story in the limited categories.” 

Speaking to the latter, Victorian called out the clear frontrunners in the limited or anthology series race, stating, “I think it’s going to be Love Story, Beef, The Beast in Me [and] All Her Fault.” Calling out the positive response to HBO’s DTF St. Louis as well, she noted, “The fifth spot is definitely where something could come in, like Half Man, and even Lord of the Flies, which was really well received.” 

Feinberg also spoke about the possibility of Taylor Sheridan finally breaking through with the Television Academy, noting that with Landman and his latest Paramount+ launch, The Madison, Sheridan could finally be poised for an Emmy moment. 

In turning their attention to audience questions, the pair tackled an array of inquiries. Among them…

What would be the biggest snub? 

“I think it’d be somebody from The Pitt not being nominated with all of the vote-splitting happening,” Feinberg responded. “Even with Love Story, if Sarah Pidgeon is nominated and Paul Anthony Kelly isn’t, that would cause some upset.” 

Victorian, meanwhile, pointed to HBO’s Industry, now in its fourth season. “There’s been so much conversation surrounding the show, and if it’s going to happen, it’ll happen now on the heels of the final season. I think it’d be a bit surprising if they’re not even nominated for best drama series.” 

Why do some performances break through but not others? 

“There’s great content on dozens of platforms. If there aren’t enough people watching it, it doesn’t matter if you’re great. People need to know about it. If you’re not on one of the platforms that has become a reflexive place for people to go to, it’s very hard to break through,” said Feinberg. 

“It is a campaign,” Victorian added. “And it’s particularly important for shows that come out super early [in the season], you have to remind people, ‘We’re in this race’… you can’t ignore how important campaigning is.” 

The 2026 Emmy Awards nominations will be announced in full on July 8, with the 78th annual Emmys set to air live on NBC and Peacock on Monday, Sept. 14 at 8 p.m. ET/5 p.m. PT. 

Watch the full THR Live on YouTube or in the video above.