Jamie Dornan is ready to have a “puffy summer.”

The veteran actor, who was just confirmed to be joining the cast of the new Lord of the Rings installment The Hunt for Gollum, front’s the luxury brand’s summer collection campaign. And what a playful showing it is. Dornan is styled in a range of Moncler pieces, inspired by the brand’s puffy offerings and layering essentials, reimagined for the summer season.

Dornan eats a popsicle and blows a bubble from a piece of blue chewing gum, but that’s not the only playful piece. The campaign also features a series of inflatable-like animal sculptures created by set designer Andy Hillman and his team including an octopus, whale, lobster, seahorse, crab and flamingo. Per Moncler, the creatures “embody the seasonal mood: bold, buoyant and beautifully puffy.”

“There’s something really interesting about taking what Moncler’s known for and shifting it into summer. You still get that sense of warmth and puffiness, just in a lighter, more relaxed way,” Dornan says. “The whole campaign has this real sense of joy and playfulness.”

Moncler’s summer collection for women features a palette that is “fresh and feminine” with colors like pastel pink, orange, forest green and crisp neutrals to ground classic summer motifs like stripes, gingham checks and tropical florals. The range also boasts button-down polo shirts in classic stripes, a checked pussy-bow playsuit, breezy dresses and pastel-printed shorts.

For men, the goal was “casual yet refined” layered looks that lean on a palette of scarlet red, sunny yellow, sky blue, rich burgundy and clean neutrals. Lightweight fabrics sort of define the season from whisper-weight nylon, relaxed denim, nylon-blend chambray and crisp cotton poplin. Other pieces include windbreakers, field jackets, no-down hooded shirt jackets, shorts, relaxed pants, retro bowling shirts, striped polos, graphic tees, crochet or striped poplin bucket hats and vibrant beanies.

The campaign debuted today, a date that coincides with a pop-up at Milan Design Week from April 16-28. During the run, a larger-than-life puffy octopus will animate 10 Corso Como. Another activation is set for Seoul in the Seongsu district from May 1-3, at which time the giant octopus takes over the façade of a dedicated space. Other stops are set to include in Hong Kong SAR with a four-story flamingo in the atrium of Harbour City Mall, a giant crab at the entrance of Dover Street Market Ginza, a flamingo on the balcony of the Champs-Élysées store in Paris, and a crab mural and sculptural flamingo in Miami’s Design District.

See some of the looks below.