Lionsgate has promoted Amanda Kozlowski as the new president of worldwide marketing in its Motion Picture Group.

Kozlowski was already interim head of marketing and, as an 18-year veteran of the studio, worked closely with Adam Fogelson, chair of the film group. “Amanda brings a totally fresh, modern, and distinctive approach to marketing that is uniquely suited for this moment. Her passion for film, keen intelligence, and sharp strategic instincts, combined with her storytelling ability and her deeply collaborative spirit, have earned her the trust of filmmakers, staff, and her peers,” Fogelson said in a statement.

Kozlowski most recently worked on the campaign strategy for Lionsgate releases like The Housemaid, Now You See Me: Now You Don’t, Francis Lawrence’s The Long Walk and the Michael Jackson biopic Michael, which has earned $424 million and counting at the worldwide box office since debuting on April 24.

In her new role, Kozlowski will help shape the studio’s brand and strategies, with tentpole properties like John Wick, Saw and The Hunger Games, along with newer franchises like The Housemaid. Kozlowski and Motion Picture Group president Erin Westerman will continue to jointly shepherd films from development through release on the creative and marketing fronts under Fogelson.

“I am incredibly grateful to Adam, whose combined love of art and artists, savvy business sense, and deep humanity make him one of one. I look forward to our continuing to challenge and inspire each other daily,” said Kozlowski in her own statement.

Elsewhere, Nasim Cambron has been promoted to executive vp of worldwide marketing and publicity, while Jack Teed is upped to executive vp of worldwide marketing and creative advertising.