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Korean beauty and entertainment have taken Western pop culture by storm over the past few years, but as someone born and raised in Asia, they’ve always been mainstream for me. From Charlotte Cho’s famous 10-step skin-care routine to innovative ingredients like snail mucin, I’ve been putting these trends to the test firsthand for a decade-plus.
Running through Friday, June 26, Amazon Prime Day has some solid hours of savings remaining, and to unlock our top K-beauty deals, a Prime membership is required. Amazon is currently offering a 30-day free trial. And for those between ages 18 and 24, there’s a six-month free trial for young adults.
I’ve been monitoring shopping deals for a living for years, and K-beauty is always top of mind when I’m filling up my cart. Deals can vary depending on the brand, but usually we can see up to 50 percent in savings for K-beauty products, and this year is no exception. Below are some of my tried and tested Korean beauty faves.
This Son&Park Beauty Water toner is the one K-beauty product I’ve used the longest and repurchased the most. This is holy-grail status in my opinion — it cleanses, gently exfoliates and hydrates my skin in an instant.
Medicube Toner Pads are viral for a reason. I use these in the morning to prep my skin before make-up and at night before I put on my serum.
Before medicube, Neogen was the only exfoliator in my vanity. I use this when I need deeper exfoliation because of its more abrasive peeling side, but like Medicube’s, it has a soft side as well. I also love the infusion of Vitamin C that helps with brightening.
An essential for my travels and self-care days, these masks give me the hydration and glow I need after a long flight. At home, I love keeping them in the fridge (yes, it’s a thing) for a cooling effect.
Sitting at 4.6 stars with over 105,000 reviews on Amazon, you can get this serum for almost 50 percent off right now. This saved my damaged skin barrier, and it’s the product I grab when I want to keep it simple.
I love these eye patches from Goodal with Vitamin C and Tangerines exosomes that optimize undereye brightening and puffiness. On days when I don’t feel like doing a full mask, these are a great alternative for a self-care moment.
My daily SPF I never leave the house without. It’s ultra lightweight, leaves no whitecast, moisturizing and sits well under makeup. This week, get two for under $30 because, trust me, you’ll get through one fast. KATSEYE’s Sofia and Hollywood actress Anna Sawai love this suncreen too.
My thin, straight lashes only hold up with this mascara. What’s different is that the wand is very thin and angled so it really gets into my lash line. I’ve tried dozens of brands and this truly deserves all its hype.
I use this compact in the middle of the day — especially during the humid months — when I get a bit oily in my t-zone. The silicone mesh packaging is thoughtfully made to avoid any spillage and comes with a mirror too.
If you can’t be bothered to reapply your lip color constantly, then try a peel-off lip stain like this one from TikTok-famous brand Wonderskin. It lasts all day, is transfer-proof and water-resistant, plus comes in a variety of shades.
This innovative device is used by “It” girls Hailey Bieber and Kendall Jenner to penetrate the pores deeper for higher product efficiency. It’s best paired with the medicube PDRN serum that’s 32 percent off right now.
Sulwashoo’s best-selling serum is powered by 500-hour-aged ginseng and Korean herb extracts that protect your skin barrier, inducing that glass skin glow and optimizing absorption for the rest of your skin-care routine.
This milky, lightweight toner and moisturizer hybrid — with a stamp of approval from BTS’ Jin — packs hydration and nourishment into one bottle.
With over nine million bottles sold, Some By Mi’s Miracle Toner should be used after cleansing to refine skin texture and prep for skin care or makeup for a non-cakey, natural and smooth finish.
This mask is loved by reality stars like Summer House‘s Paige DeSorbo and Real Housewives‘ Kyle Richards. The product has sold over 70 million worldwide, delivering ultra-hydrated, dewy skin with smaller-looking pores overnight.
Endorsed by Kylie Jenner, this oil cleanser from Anua is intended as the first step in your skin-care routine to cleanse all sebum, makeup and sunscreen. It contains soothing Heartleaf extract and hydrating vitamin E to protect your skin barrier.
These pimple patches are infused with tea tree oil and cica to protect, heal and remove impurities from your acne overnight.
Alisa Rendor is Penske Media Corporation’s Commerce Manager. There, she oversees strategy, partnerships and operations in the affiliate group. Rendor has bylines in THR, WWD, Rolling Stone and Billboard — spanning fashion, lifestyle and music beats. She leverages her expertise in data and industry trends to round up the best deals and must-have buys for the savvy shopper.
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