Bold, creative and starring Rossy de Palma in bright colors. That describes many of Spanish auteur Pedro Almodóvar’s films, but it also works for Rimowa’s newest campaign of luxury luggage featuring orange and magenta pieces as part of its Essential and Groove collection.
The two bold shades are meant to “celebrate individuality, creative expression and the joy color brings to everyday life,” per Rimowa. The new campaign — debuting in time for the Cannes Film Festival, where Almodóvar will present the world premiere of his latest, Bitter Christmas, starring Bárbara Lennie and Leonardo Sbaraglia (and de Palma in a supporting turn) in the story of a woman who is abandoned by her partner during the holiday season — places de Palma in a scene reminiscent of an Almodóvar flick. She moves through a vibrant home complemented by the colorful pieces.
De Palma unpacks one in the accompanying film, going so far as to speak into a stiletto like a telephone. “Magenta is a wonderful color, it empowers the soul,” says de Palma, who has starred in Almodóvar’s Women on the Verge of a Nervous Breakdown, Broken Embraces, Kika, Julieta and Parallel Mothers. “It’s a mix of red and blue. But it doesn’t look like either of them.”
For the travel inclined, Rimowa’s Essential collection, featuring cases and bags, is crafted from premium polycar – bonate and carries the brand’s lifetime guarantee. The new orange and magenta cases (available in carry-on and check-in sizes from 750-1,190 euros) feature stagefree telescopic handles, TSA-approved locks and a complimentary leather address tag. Inside, there’s a fully zipped compartment for belongings on one side while the other boasts Rimowa’s signature flex divider, a compression system that allows travelers to pack more for their adventures — onscreen and off.
The Rimowa collection also features a cross-body bag in orange made in Italy from calf leather, a shopping bag, a trifold toiletry pouch and packing cubes. Available now on Rimowa.com and in the brand’s stores worldwide.
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