Apparel designer Kristin Juszczyk has signed with UTA for representation in all areas.

The partnership with the designer, the wife of San Francisco 49ers fullback Kyle Juszczyk, will look to expand her business across unscripted and sports media. Juszczyk is creative director of the premium sports apparel brand Off Season, which she launched with Skims co-founder Emma Grede and Fanatics.

With an eye on the sports world, the fashion brand recently partnered with F1 for a racing-inspired collection. That followed earlier collaborations with the NFL, NBA, WNBA and Team USA at the 2026 Winter Olympics as Off Season looks to create fashion apparel — including unisex puffer jackets, vests and coats — inspired by the sport team colors and game day experiences of fans.

Juszczyk has also designed fashion pieces for celebrities like Taylor Swift, Simone Biles, Glenn Powell and Brittany Mahomes. With UTA, she will look to create her own IP in unscripted and sports media after co-hosting Wifed Up Mic’d Up with Claire Kittle.

The YouTube series has the duo documenting their NFL game day experiences, with the first season having generated over 3.5 million views on the Google-owned platform. The series is set to return for a second season.  

Juszczyk signing with UTA also comes as industry content and monetization trends indicate TV content is increasingly coming out of an evolving creators economy, rather than via traditional advertising, as digital disrupters fuel studio talent pipelines, drive marketing strategies and redefine who becomes a star.