Ari Millen is the devilish titular character offering kids sweet delights with horrifying results in the trailer for Eli Roth’s Ice Cream Man, which dropped on Wednesday.
Axes, hacksaws, baseball bats are the weapons of choice for children having a meltdown in an idyllic town plunged into madness when the ice cream man from his truck doles out treats on a summer’s day. “That ice cream’s demonic. They’re not trying to kill us. They’re trying to turn us. We have to run!” one kid is heard saying in a voice over in the trailer as bloody mayhem ensues.
The film also stars Benjamin Byron Davis, Karen Cliche, Dylan Hawco, Sarah Abbott, Shiloh O’Reilly, Kiori Mirza Waldman, Charlie Zeltzer and Charlie Storey. Roth, as a horror auteur, is known for his Cabin Fever and Hostel franchises, and for Thanksgiving.
Besides directing and producing Ice Cream Man, Roth co-wrote the script with longtime collaborator Noah Belson. The film features an original score by Brandon Roberts, with additional music by Snoop Dogg. Cream Productions’ Kate Harrison (Thanksgiving) produces alongside Roth.
Ice Cream Man is also Roth’s first film under his The Horror Section banner launched in March 2025. Rap icon Nas is an executive producer through The Horror Section’s partnership with his Mass Appeal outfit led by CEO Peter Bittenbender.
Ice Cream Man is set to hits theaters on Aug. 7, 2026 with a planned rollout on over 2,000 screens across North America via Iconic Events Releasing.
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