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The latest and greatest TVs from Sony just received an unexpected price drop during Best Buy’s Tech Fest savings event.

First launched on May 27, 2026, Sony’s next-generation of RGB LED TVs join its best-selling Bravia series, and provide the company’s most vivid color and deepest contrast to date. And for a limited time, Best Buy is offering shoppers up to $300 off select sizes of Sony’s brand-new True RGB LED 4K Google TVs with Gemini.

For a bit more context, Sony’s newest TVs fall into two categories: the flagship Bravia 9 II and its more affordable (yet still premium) Bravia 7 II. Both models — each offered in a range of sizes — are currently available to shop on Best Buy’s website, however the Bravia 7 II is the sole style eligible for promotion. The 65-inch TV is on sale for $2,299.99, down $300 from $2,599.99, and the 75-inch TV is on sale for $2,999.99, down $100 from $3,099.99. This reflects a savings of up to 12 percent.

What sets this generation of TVs apart from the rest is its new display technology, Sony’s signature True RGB, which drives three-color LEDs independently. In simpler terms, this means unprecedented color volume, precise color gradation and a significantly wider viewing angle. Under any lighting conditions, watchers will experience true-to-life color.

Gemini takes the television’s convenience and innovation to another level. Ask Gemini to give personalized movie and show recommendations based on your watch history and what you’re in the mood for. And since it’s hands-free, users can find content, open apps and control compatible smart home devices without setting a finger on the remote.

As part of its Tech Fest, Best Buy is offering up to 50 percent off an assortment of new and best-in-class tech, from TVs and sound bars to laptops, headphones, monitors and small appliances. Visit BestBuy.com to take advantage of the retailer’s limited-time promotions.

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