The YouTube personality co-owns 100 Thieves, the gaming organization and lifestyle brand. She’s best known for her over 4 million followers on YouTube viewing her video content, and another 1.6 million followers on Twitch where her early visibility as a female streamer helped build her internet stardom.

With over 14 million social media followers in all, Valkyrae gained attention at YouTube Gaming in 2020, and as a fast-growing streamer has around 24 million hours of content viewed. In 2021, she was named Gaming Creator of the Year by Adweek and Content Creator of the year by the Game Awards as the media industry looks to talent like Valkyrae to reach young audiences with smartphones and gaming interest.

The major signing by CAA’s Creators division comes as digital creator-generated content is increasingly drawing advertising dollars away from traditional media platforms, leading marketers to increasingly partner with influencers.

As part of this new Hollywood in the creator economy, Valkyrae already has marketing brand partnerships with Alienware, Pokemon, Crunchyroll, Gucci, Burberry, Valentino and Gymshark. She also co-hosts the popular lifestyle and advice vodcast Wine About It alongside QTCinderella, with the show amassing over 250,000 subscribers on Youtube and 40,000 members on Patreon.

In 2024, Valkyrae joined other YouTube creators in launching her own studio, HiHi Studios, an anime and animation production house to create and produce original animation content. She is represented by Kai Gayoso, Madeline McFerren at Range Media Partners, ImPRint PR and Hansen Jacobson.