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The first trailer from one of the most notorious attempted tax write-offs in Hollywood history has arrived.

Coyote vs. Acme — a film Warner Bros. famously tried to scrap in 2023 — has released its first footage ahead of coming to theaters this summer.

The footage shows Coyote hiring billboard accident lawyer Kevin Avery (Will Forte) and his legal team to sue the Acme corporation — represented by its slick corporate counsel, Buddy Crane (John Cena) — for its defective products. There are plenty of other Looney Tunes characters as well, including Sylvester, Tweety and Foghorn Leghorn.

The trailer teases the production’s difficult journey to the screen with the tagline, “The Film Acme Didn’t Want You to See.”

Warner Bros. had planned to scrap the completed movie as part of a $115 million write-down. Social media uproar helped to save the project, which Ketchup Entertainment acquired for distribution.

The shelving attempt was one of the first headline-making decisions under CEO David Zaslav (along with another high-profile and completed project, Batgirl). When Coyote vs. Acme is released theatrically on Aug. 28, it will doubtless be seen as a litmus test as to whether the studio’s instincts were correct. The previous Warners regime greenlit the movie in December 2020 as a production for HBO Max.

Zaslav previously told The New York Times about the decision, “The question is, should we take certain of these movies and open them in the theater and spend another $30 or $40 million to promote them? And [the] Warner Bros. team and HBO made a number of decisions. They were hard. But when I look at the health of our company today, we needed to make those decisions. And it took real courage.”

Forte told The Hollywood Reporter last year, “I never thought [the film would land distribution], so it just came out of nowhere, and I’m so thrilled. I’m so excited for people to see this movie. I’m gonna promote the crap out of it. Just tell me what you want me to do and I’ll go, I’ll do whatever — go to the top of Mount Everest, I’m there.”

Coyote vs. Acme is directed by Dave Green from a script by Samy Burch, with Burch, James Gunn and Jeremy Slater credited for the story. The film is based on Ian Frazier’s “Coyote v. Acme,” a humor article published by The New Yorker in 1990.

The official description: “After decades of being blown to bits by bombs, demolished by dynamite, mangled by magnets, battered by boulders, trampled by trains, tricked by tunnels, sprung by springs, steamrolled by steamrollers, maligned by misfires, bedeviled by bungees, rattled by rockets, backstabbed by bat suits, rocked by rocket skates, upended by unicycles, quaked by quake pills, rubberized by rogue bands, and hurled headlong off every cliff in the Southwest, Wile E. Coyote finally fights back. Teaming up with billboard accident lawyer Kevin Avery (Will Forte), he takes on slick corporate counsel Buddy Crane (John Cena) and ACME, Inc., the profit-obsessed conglomerate behind every one of the Coyote’s chaotic catastrophes.”