HOUSTON (AP) — Texas Democrat James Talarico launched his general election campaign for the U.S. Senate Wednesday by framing his Republican opponent, state Attorney General Ken Paxton, as part of a corrupt political establishment that uses power to serve itself rather than the people.

READ MORE: Paxton's win over Cornyn sets up high-stakes Texas clash with Talarico

Talarico has given Democrats their best chance in years of winning a Senate race in Texas and has boosted their still-uphill chances of retaking the majority in the U.S. Senate in November. Talarico, a former middle school teacher and a state lawmaker from Austin, laid out a clear strategy for the months ahead: Litigating Paxton's scandals to a weary electorate.

"Ken Paxton is the most corrupt politician in America," Talarico told a crowd of about 1,000 supporters who packed a dance club in downtown Houston. "He has failed the character test. He has put his own interests above the laws of Texas. Those are not my words, those are the words of Ken Paxton's fellow Republicans."

He also sought to tie what he called the "rot" at the heart of the nation's political system to the everyday problems faced by many voters, driving home the concerns over rising costs that have been part of Democrats' wider messaging strategy for this year's midterm elections.

"In America, we have an affordability crisis because we have a corruption crisis," Talarico told the crowd.

Talarico's messaging is tougher than in the primary

It was a stark pivot from the more sunny, spiritual theme of Talarico's Democratic primary campaign. Now, he's leaning into the same arguments against Paxton that Republican Senate leaders feared would make the attorney general a weaker candidate than Sen. John Cornyn, who Paxton beat in Tuesday's Republican runoff.

The diverse crowd in Houston held signs emblazoned with "Talarico," but with a new twist. On the flipside was the campaign's new theme: "THE PEOPLE vs. KEN PAXTON."

READ MORE: Cornyn went to great lengths to avoid Trump's wrath. The Texas senator lost his seat anyway

Phrased like a court case aimed at the state's chief law enforcement officer, the theme was launched on the day that also marked the third anniversary of Paxton's impeachment on allegations he used his office to benefit a wealthy political donor.

Paxton was acquitted on all 20 articles of impeachment, which has emboldened him and fueled his supporters. Many of them have long held that he and President Donald Trump, who endorsed him, have been victims of political persecution.

But the message seemed to resonate with many at Talarico's rally.

Monique Green, a retired elementary school teacher from Houston, said the most important part of the "The People vs. Ken Paxton" sign she clutched to her chest while standing in line to meet Talarico were its first two words.

"It's a declaration that it's about us," she said. "We are the ones, all of us, what we can definitely do together. And he inspires us to act. He doesn't just talk — he believes."

Campaign aides said Talarico had raised $600,000 in small, on-line donations within two hours of Paxton's win in the Republican Texas runoff Tuesday, the most lucrative two hours for his campaign since he announced he was running in September 2025.

Turning personal attacks into campaign slogans

One of the first speakers at the rally was the Democratic state representative who co-led Paxton's impeachment, Ann Johnson, alongside a Republican lawmaker.

Talarico emphasized that the impeachment over corruption allegations was brought by the Republican majority in the Texas statehouse, Paxton's own party. After his rally, he said he is making the campaign about Paxton's record because "he has escaped accountability for years."

Paxton's campaign declined to comment. But after Talarico finished speaking, Paxton posted a link to his campaign's donation page on the social platform X with a personal attack on his opponent: "James Talarico and his big vegan allies have raised a fortune trying to stop the America First agenda. I need your help!" he wrote.

It echoed a line from Paxton after his runoff victory on Tuesday, and Talarico had a response ready for his supporters at the Houston rally: "I've been eating barbecue since before Ken Paxton's first indictment," he said.

The vegan jab is part of Paxton's attempt to seek out what he considers weak points in Talarico's campaign, including past statements in which Talarico said God is nonbinary and that there were six biological sexes. And in a strategy reminiscent of Trump, Paxton also has been testing nicknames for his opponent.

They included "TalaFreako," which Talarico turned to his advantage Wednesday night. He told his supporters they could go to his campaign website and buy T-shirts stamped with the new nickname.

In an interview with CBS News ahead of Wednesday's rally, Talarico responded to the claims about his beliefs on gender, saying that what he means is that "God cannot be defined by human categories" and there were "two sexes, men and women."

"I also know there's a very small percentage of people who have these chromosomal abnormalities, and I believe that they deserve to be treated with dignity and respect," he said.