Soon, the vast majority of internet traffic won’t come from humans anymore—it will be driven by personal agents. But agents act rationally. They don’t click banner ads, and they aren’t swayed by flashy pop-ups. Does this mean the end of advertising? And if so, how is the new internet (A2A networks, tool providers, registries) supposed to fund itself? Whenever this comes up, people point to micropayment protocols like x402. The dream is that agents will eventually pay fraction-of-a-cent fees fo...