Here’s how it usually goes: The longer a home sits, the more negotiable its price becomes. But in a red-hot market like San Francisco? A seller can hold steady and wait for the market to close the gap. 

That seems to have been the winning formula for 2830 Pacific Ave., a Pacific Heights home that was listed in April 2025 for $27.5 million. One year later, it has sold at its asking price, which equates to more than $2,800 per square foot for the Georgian Colonial on a street-to-street triple lot.

Compass real estate agent Max Armour represented the seller, the president of a San Francisco-based investment firm, who bought the home in 2010 for $8.4 million, according to public records. Armour declined to comment on the sale of the six bedroom, with six full baths, and two half baths, but told The Real Deal (opens in new tab) a year ago that he had cut the price from its 2023 listing of $35 million to give it a “fresh start” after two years off the market. He said the sellers, whom he did not name, were empty nesters looking to downsize. 

There were no further price cuts, though the home did go off the market in the fall and returned at the end of March. This time, the asking price met the moment, and the home went into contract within a week of its comeback, closing April 27 at the full asking price. Compass agent Neal Ward represented the buyers, the Almost Heaven LLC, according to city records. Ward also declined to comment.

Sotheby’s agent Annie Williams, who toured the home, said it has a mix of “sexy” features, like bay views, and “practical” amenities, like a detached garage and motor court with space for six cars. 

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“The market just caught up to it,” she said. “The demand for luxury homes and buyer confidence to invest in SF has changed.”

That change happened quickly, according to Compass agent Nina Hatvany, who also toured the home. The fact that it sold at the asking price, despite the long wait, is a testament to the market’s strength this spring. 

“The market is up about 20% or more for homes like this in the past very few months,” she said.