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In San Francisco, most restaurants last only long enough to span a chapter, perhaps two, of a diner’s story. They close, change hands, rebrand, or cling tenuously to another era.
But Nopa (opens in new tab), which celebrated its 20th anniversary this month, is an exception. Two decades after its debut on the corner of Divisadero and Hayes, it remains a restaurant people care about, a place that’s top of mind for both locals and out-of-towners.
In this tooth-and-nails restaurant town, Nopa's tenure alone deserves recognition. Although a few notable restaurants that opened alongside it in 2006 (Perbacco, Aziza, and Blue Plate) are still here, far more (including Coi, Salt House, and Dosa) have closed.
There’s no single reason for Nopa’s ability to endure. But in an effort to understand what it means to people and why, I wanted to get granular — to hear from a regular.
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