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Vox Vox Vox Vox Vox Vox The Devil Wears Prada 2 is capitalist art that hates capitalist art Trump says Cuba is “next.” What does that mean? What twins can teach us about friendship Trump’s next redistricting targets Graham Platner’s triumph, explained by a Maine reporter A major new study found AI outperformed doctors in ER diagnosis — but there’s a catch What China is learning from the US war in Iran The surprising reason why buying guns helps endangered species Why “neighborism” is having a moment This is what it takes to become Trump’s attorney general The Voting Rights Act is all but dead. Prepare for maximum gerrymandering. Activists tried to free 2,000 dogs bred for lab research in Wisconsin. Then came the tear gas. The sad, ugly debate behind the new Michael Jackson biopic We’re missing the economic fallout of the Iran war — just like we did with Covid Why famous people want to be death doulas This billionaire could be California’s next governor — and he wants to arrest Stephen Miller What really happened after Trump slashed HIV funding What haunts America’s animal shelter workers James Comey gets indicted (again) The numbers on US political violence MAHA wellness culture is coming for teens. Grown-ups aren’t ready. Renewable energy just broke a 100-year-old streak What Trump wants out of the Correspondents’ Dinner shooting The Supreme Court seems nervous about letting the police track you with your phone Has Lena Dunham changed? Have we? The great 2028 Olympic ticket crashout, explained Democrats’ latest critique of Walmart is wrong — and dangerous The surprising reason why pedestrian deaths are down in the US Welcome to the May issue of The Highlight Should you feel guilty for killing the bugs in your house? What we know about the shooting at the White House Correspondents’ Dinner Caregiving has a burnout problem 5 of your biggest questions about the Iran war, answered Why colleges are going out of business How charities should handle the next Jeffrey Epstein Live Nation lost. Will anything change for ticket prices? Are the latest Iran talks for real? Can Mayor Mamdani get Democrats back on track? Why America’s HIV epidemic hasn’t ended The 1980s sex scandal that explains TMZ’s move to DC The real problem with Hasan Piker The return of resistance crafting The most successful health campaign in modern history Nobody is laughing at Donald Trump anymore Trump’s big marijuana move Please don’t inject yourself with bootleg peptides Am I the bad friend? Democrats are winning the redistricting war — for now, anyway Yes, you need “me time.” Here’s how to do it right. The next global Trump ally to fall? Trump’s cruel plan for Afghan refugees, briefly explained The wide-ranging fallout from the Supreme Court’s new terrorism decision, explained The best thing you can do for the planet on Earth Day What happens when a tradwife has to put her money where her mouth is Why are states unleashing millions of these fish? Anthropic just made AI scarier Another Trump official exits in scandal Want to fight climate change effectively? Here’s where to donate your money. The Supreme Court will decide if migrants can be sent back to war zones The fight for paid parental leave is more winnable than you think Virginia voters just handed Democrats another win in the Great Redistricting Wars Why the Pentagon is dropping a flu vaccine mandate The war in Iran isn’t ending — it’s becoming something new The diabolical, millennial obsession with chicken Caesar wraps Is it wrong to send your kid to private school? What do we lose when we erase ugliness? RFK Jr. is in his influencer era The lucky few who can apply for tariff refunds How to make unemployment suck a little less The Supreme Court will decide when the police can use your phone to track you Israel’s critics are winning the battle for the Democratic Party Is “time confetti” ruining parenthood? What to do about burnout at work Rubén Gallego on why he defended Eric Swalwell — and why he regrets it now The simple question that could change your career How Americans really feel about immigration Is the Strait of Hormuz really open? An expert forecasts how the Iran war could hit your budget Live Nation lost in court. Here’s what it means for concerts. How to ask for help when you’re really going through it Trump’s ceasefire announcement, briefly explained What to know about the Israel-Lebanon conflict The alcohol crisis quietly hitting high-stress, “high-status” workers Trump’s bungled Iran negotiations didn’t have to go this way Trump’s DOJ wants to undo January 6 convictions Donald Trump messed with the wrong pope 8 ways to zone out and relax that don’t involve being on your phone Why Americans can’t escape credit card debt A cautionary tale about tax cuts The tax code rewards generosity. But probably not yours. Obama’s top Iran negotiator on Trump’s screwups The case for AI realism The new Hormuz blockade, briefly explained Why inflation is up
Can you profit off nature without destroying it? These venture capitalists are betting on it.
Benji Jones · 2026-04-21 · via Vox

If you’ve ever wanted to buy sandals made with leather from invasive lionfish, I’ve got some good news — you can!

A clothing and gear company called Grundéns is now selling flip-flops with a “panel” of scaly lionfish leather. The leather itself is made by a Miami-based startup called Inversa that produces the material from a number of invasive species, including Burmese pythons, lionfish, and iguanas in Florida, where these non-native and very prolific animals are known to damage the state’s native ecosystems.

The idea behind the venture is that, by turning invasive species into luxury products, you can make money while restoring ecosystems. It’s an obvious win for the environment and a win for the company’s bottom line.

It’s this tandem goal — to achieve both financial and ecological returns — that is the driving force behind a new venture capital firm that backs Inversa. The firm, known as Superorganism, calls itself the first VC firm dedicated to biodiversity.

Earlier this year, Superorganism announced that it raised nearly $26 million from funders, including the Cisco Foundation and Builders Vision, an investment firm founded by a Walmart heir. Superorganism has so far invested those funds in 21 startups, according to Kevin Webb, who cofounded the firm with Tom Quigley, an expert in technology for conservation.

“Fundamentally, we only really have to do two things,” said Webb, who comes from a family of venture capitalists. “We have to find businesses where we believe that there’s going to be outsized economic returns. And then we have to believe that there’s the opportunity for outsized ecological returns.”

Two men standing side by side

The notion that profit-driven companies can play a role in protecting or restoring the environment seems, based on historical precedent, counterintuitive to say the least. The zeal for profit is why there’s a biodiversity crisis in the first place — agriculture and energy companies, for example, have razed enormous amounts of wildlife habitat, eroding many of the largely hidden services that ecosystems provide.

But Webb, who has a graduate degree in sustainability science, says there are clear opportunities to make money on innovations that reduce environmental harm. And some of those innovations are ripe for an infusion of venture capital. New technologies in the agriculture industry, for example, can help companies harvest crops more efficiently, Webb said. Those sorts of technologies can fulfill existing market needs in a new, more sustainable way, Webb said, making them strong targets for VC funds.

In addition to Inversa, the invasive leather-maker, Webb shared three of the other 21 companies in Superorganism’s portfolio that he’s especially excited about.

  • Spoor builds technology to monitor birds and bats around wind turbines to help energy companies and their regulators measure the risk of collision. Powered by cameras and artificial intelligence, the tech helps those companies assess and limit — such as by lowering the speed of the blades — the environmental impact of their energy production. The company counts Orsted, Equinor, and other large energy companies as its customers, Spoor co-founder Ask Helseth told Vox.
  • Ulysses builds and operates autonomous underwater vehicles — basically, mini non-piloted submarines — that can, among other things, efficiently plant meadows of seagrass, according to the company. That’s useful when, say, governments or companies are trying to restore critical undersea habitats harmed by their activities, which can be a costly endeavor. The technology will help “displace human-powered scuba divers,” Webb said, “which are just cost-prohibitive.”
  • Funga reintroduces native fungi into forests used for timber production, which the company says help trees grow faster and absorb more planet-warming carbon dioxide. Webb says the company is basically “rewilding” soils. “When native, biodiverse communities of fungal microbes are reintroduced to the forest soil, forest health improves and growth can accelerate,” Funga says on its website.

Superorganism has bet on a wide range of other innovations, from seaweed-based plastics to efficient bug farming for alternative protein. One of the companies in its portfolio, called Thrive Lot, is paid by landowners to turn empty yards or lots into an oasis for native plants, including those that produce food. You can see the full list of the VC firm’s current investments here.

And Webb is still looking for new bets. He’d like to see someone figure out how, for example, to turn green roofs into a profitable enterprise; they’re good for urban biodiversity and offer benefits to the buildings themselves like reducing flood risk and cooling costs. Maybe putting green roofs on top of data centers is a way to make those buildings more sustainable, he says. “Green roofs are a really interesting way to maybe turn some of these centers into parklands,” Webb said.

Over the next two years, Superorganism expects to back another 14 or so companies, Webb says. Yet it will likely be a while for any of Webb’s wagers to win out — typically, VC firms want the companies they back to be bought by a bigger firm or go public within 10 years, he said.

In the meantime, for better or worse, it looks like those lionfish sandals are on sale.