American Airlines is leaning further into the idea that airport lounges should feel less like generic waiting rooms and more like extensions of the cities they serve. Its latest project in Nashville makes that strategy pretty clear. At Nashville International Airport (BNA), the airline is planning a new Admirals Club that will significantly expand its footprint and redefine what a lounge can be. A much bigger lounge The new space in Concourse A will span about 17,400 square feet, nearly triple the size of AA’s current lounge at the airport. When it opens, it’s expected to be the largest airline lounge at BNA, giving travelers far more room to spread out, get work done, or just relax before a flight. At a time when overcrowding has become one of the biggest pain points in premium travel, simply having more space is a meaningful upgrade. But American Airlines is also trying to go beyond that. “The new Admirals Club lounge at BNA reflects American’s ongoing commitment to enhancing the travel experience,” Rhonda Crawford, the airline’s senior vice president of customer experience design and strategy, said in a release announcing the lounge. “This lounge is designed to give customers the spirit of Nashville while enjoying the comfort, amenities, and service they expect from American.” Designed to feel like Nashville The design pulls heavily from the city, drawing inspiration from its music culture and the surrounding Tennessee landscape, a move that’s become popular with airport lounges from other brands as well. AA is also introducing features you don’t often see in U.S. lounges, including outdoor terraces overlooking the airfield and an indoor balcony that opens onto the concourse. American says the goal is to create a space that actually feels tied to where you are, not just another interchangeable lounge. That local connection extends beyond design. The airline also highlighted how its Premium Guest Services team brings Nashville’s personality into the space, including small touches like a “celebrity guitar” that collects signatures from artists passing through the airport before being donated to a nonprofit. How it stacks up against Delta and United That approach puts American Airlines in closer alignment with how competitors have been evolving their own lounge networks, though each airline is taking a slightly different path. Delta Air Lines has arguably pushed the hardest into turning lounges into a premium hospitality project. Its Sky Clubs have grown larger and more polished, and the airline has introduced Delta One Lounges at the very top end, with restaurant-style dining and a more curated, high-end feel. Delta’s strategy has focused on consistency and exclusivity, especially as it tightens access to keep crowds under control. United Airlines is taking a more layered approach. Its United Club network is being refreshed with bigger spaces and updated designs, while Polaris Lounges serve as a clearly elevated tier for long-haul premium travelers. United’s lounges tend to lean more modern and functional, though newer locations are starting to incorporate more local character than older ones. American’s Nashville lounge lands somewhere in the middle. Like Delta, it is investing in a space that feels more premium and more visually distinct. Like United, it is still maintaining a broad-access network that serves a wide range of travelers. Access and the “who gets in” question Entry into Admirals Club locations still requires memberships, oneworld status, eligible credit cards, or one-day passes through the AAdvantage program. That keeps the experience more accessible than some of Delta’s tighter rules, even as crowding remains a challenge across the industry. Where American is trying to stand out more is in service. The airline is putting a lot of emphasis on its Premium Guest Services team, positioning the lounge as just one part of a more personalized airport experience. That includes options like Five Star Service , which offers curb-to-gate assistance and adds a more hands-on, concierge-style element to the journey. “At the heart of Premium Guest Services is genuine care,” the company said in the release, noting that staff are trained to treat each itinerary as personal and each interaction as meaningful. What this says about the lounge wars American’s Nashville lounge is reflective of a broader shift across the industry. Lounges have become a key part of the battle for premium travelers for both airlines and credit card issuers, and the response has been bigger spaces, more thoughtful design, and more control over access. AA’s bet is that it can balance all three by expanding capacity, leaning into local identity, and keeping entry relatively flexible. Construction is expected to begin in 2027, and American’s current lounge at BNA will stay open in the meantime.