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IBM just settled a major anti-DEI case for $17 million Sustainability is maturing 2028 candidates will face a new kind of economic anger Trader Joe’s class action settlement: How to find out if you’re an eligible shopper and claim your money Mamdani filmed his pied-á-terre tax video outside Ken Griffin’s $238 million penthouse. Social media loves him for it A U.S. state just banned big AI data centers. Here’s why it might not be the last From legacy processes to AI-native work OpenAI shifts its focus to business users amid Anthropic pressure A massive tariff refund program is launching. Here’s who actually gets the money Why people can’t build wealth on wages alone, and what to do about it Eldercare—the leadership crisis no one is talking about Why workplaces need a gendered health approach Why AI is the ultimate accelerator for creativity AI anxiety is turning volatile Inside NTT Research’s push to commercialize deep tech Warren Buffett once said that success at the end of your life comes down to 1 word For her ‘Confessions’ sequel, Madonna takes Helvetica to the club Nearly two-thirds of parents support their Gen Z kids financially, survey finds Gatorade, the inventor of the sports drink, is making a surprising pivot to reach non-athletes 6 mindset shifts to improve your risk and failure tolerance Record high beef prices won’t be fixed with more cattle, ranchers say. Here’s why For women, gender disparities in ADHD diagnoses can be deadly What’s next for Live Nation? 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How Trump is turning the WHCD attack into a push for his ballroom—and why it’s BS
Joe Berkowit · 2026-04-27 · via Fast Company
This year’s White House Correspondents’ Dinner nearly ended in tragedy . About an hour into the event, a 31-year-old attacker ran past the main security checkpoint at the Washington Hilton ballroom, firing shots as he attempted to reach the area where the president and many cabinet officials were seated. While a Secret Service officer got hit in his bullet-proof vest, the agents were fortunately able to apprehend the attacker before anyone else was hurt or worse. A security breach of this magnitude, especially one coming after the previous attempts on Trump’s life , naturally draws attention to several issues about the state of the nation. In the din of white noise surrounding the attack, however, one issue seems to have risen to the forefront, pushed by the president, pundits, and right-wing posters alike: Trump’s ballroom must be built right now !  The logic here seems to be that, were a cavernous ballroom available for hosting the WHCD, Trump would have easily been able to disappear into the planned bunker beneath at the first sign of trouble, which would have somehow prevented what happened from happening as it did.  This message is every bit as revealing about those pushing it as it is wrong for this moment. Message saturation and discipline The ballroom blitz began with the president himself as messenger. From behind the White House press room podium, still clad in his tuxedo from the WHCD, Trump wasted no time in making the case to advance his ballroom project, which has been tied up in court since a lawsuit from the National Trust for Historic Preservation halted construction last December.  In a Truth Social post the following morning, he crystallized the urgency of this message, writing: “What happened last night is exactly the reason our great Military, Secret Service, Law Enforcement and, for different reasons, every President for the last 150 years, have been DEMANDING that a large, safe, and secure Ballroom be built ON THE GROUNDS OF THE WHITE HOUSE.” It’s unclear whether Team Trump made direct appeals to right-wing influencers like Libs of Tik Tok and MAGA politicians like Rep. Chip Roy to echo the president, or if they arrived at that conclusion on their own. Either way, the message saturation that followed is striking in both its scope and uniformity. By Sunday morning, dozens of high-profile Trump allies had posted ballroom demands on their high-follower social media accounts. The average X user bombarded with them could be forgiven for assuming Trump’s ballroom came with a mandate from heaven. MAGA accounts tweet in unison about the need for a White House ballroom following WHCD incident — MeidasTouch (@meidastouch.com) 2026-04-26T10:27:43.346Z As of this writing, this message is still blasting loud and clear through Monday morning TV appearances from the likes of Rep. Mike Lawler and House Speaker Mike Johnson . Though the breadth of this public-facing push and its tight message discipline seems designed to create a debate framework that positions Democrats as anti-security and pro-assassination, the appearance of coordination may have backfired, fostering conspiratorial thinking and memes . Anyone donning the tinfoil hat of “false flag” claims , though, would be discounting the far more likely scenario: That this administration—no stranger to a brazen PR stunt —is merely capitalizing on a crisis. The ballroom project is not about security There’s no denying that Trump has long been obsessed with building a ballroom. It’s something he’s brought up often during completely unrelated events like the recent Easter Lunch and a January meeting with oil executives about Venezuela and energy, which he notoriously interrupted just to admire the ballroom’s progress through a window. What those pushing to get the controversial project out of legal red tape are obscuring, however, is how relatively seldom Trump touted security as a reason for his $400 million ballroom in the past. They’re trying to retcon the fiction that this ballroom has always been a protective measure, rather than a vanity project. Unfortunately for them, the truth was recorded for posterity. Not for nothing did Trump tell those executives upon interrupting their meeting, “Wait a moment, I need to see my beautiful hall,” rather than anything about security. The “big, beautiful White House ballroom” seems like a natural extension of Trump’s other renovation efforts, including gilding the Oval Office to within an inch of its life . Trump has argued at length , for instance, that the White House needed a ballroom because the East Wing, which he demolished last fall without congressional approval, could only host 125 people for formal dinners, and that the south lawn was inadequate for larger events, since the soggy ground could leave foreign leaders with wet feet. Even as he recently announced plans to build a secure bunker beneath the ballroom , Trump still fussed over the aesthetics of the ballroom itself . Perhaps more damning, a federal judge reviewing the lawsuit that halted the project had already portrayed the security offered by this ballroom in an unflattering light. Pointing to various safety features in the plans, the judge noted that the White House had “not provided any national security justification for why these features must be installed immediately.” With last weekend’s attack, the White House can now claim to have that justification—however convoluted it may be. They just can’t reasonably claim it’s been the primary purpose of the ballroom all along.   A classic Trump misdirect The WHCD attack didn’t just present Team Trump with an opportunity to push the need for a ballroom—it also provided the means to avoid talking about what went wrong on Saturday. After all, the suspect traveled to DC from California with multiple guns in tow , checked into the Washington Hilton as a guest in order to bypass perimeter checks , and ran through a magnetometer to nearly reach Trump and his cabinet officials. Obviously, there were several lapses in security. It should be imperative now to understand exactly how the suspect managed to come so close to accomplishing his goals. However, when pressed on Sunday’s Face the Nation about how the suspect was able to bring a shotgun on a train, acting attorney general Todd Blanche said: “I don’t think that’s something we should be focusing on.” BRENNAN: The shooter had multiple weapons. You said he traveled from CA across the country by train. How did he do that?BLANCHE: This isn't about making laws more restrictiveBRENNAN: I'm asking about crossing state lines w/firearmsBLANCHE: I don't think that's something we should be focused on — Aaron Rupar (@atrupar.com) 2026-04-26T14:55:35.664Z Of course , it’s not. Why would anyone want to focus on legitimate gaps in security, when they could instead focus on hypothetical gaps such as the glaring lack of a big, beautiful ballroom? Something is clearly wrong in the United States. Ordinary citizens have recently started routinely turning to violence, whether it’s alleged healthcare avenger Luigi Mangione , the man who attempted to attack Sam Altman , or any of Trump’s would-be assassins (technically four, at last count). Instead of making real efforts to examine the root of the problem, some of the loudest voices in the country are pretending Trump’s long-desired “big, beautiful ballroom” is the solution.     By doing so, they are only helping to ensure that whatever is truly motivating people to violent behavior never becomes “something we should be focusing on.”