As AI transforms the landscape around us, the core mission of advertising and commerce remains the same: connecting people with the businesses that have the answers, products and inspiration they need. What is changing is how this happens.

The age-old trade off between a smart decision and fast decision doesn’t hold up anymore. As consumers shop smart and shop fast, marketers and retailers need a new playbook to keep pace. Because the only way to win in the age of AI, is with AI.

Today at Google Marketing Live, we shared how Gemini is transforming the entire marketing process — harder-working ads, high-performing creative and deeply integrated agentic technology — so businesses can grow and scale faster.

Create ads that answer and inspire: We’re reinventing ads for AI Search so they feel like helpful additions to your conversation. These next-generation ad formats close the gap between a person’s initial question and their final purchase, while making it easier to discover new brands along the way. Instantly tailored to a person’s unique query, they offer more context to help people make decisions. And our AI-powered campaigns, like AI Max, continue to be the best way to make sure businesses are an essential part of the conversation.

Collaborate with Ask Advisor: We’re introducing a new, unified agent built with Gemini that spans Google Ads, Google Analytics, Merchant Center, and Google Marketing Platform. Think of it as your always-on strategic partner, connecting the dots across our products to help you save time and grow your business. We’re also reimagining Google Analytics 360 as a new command center for modern measurement to help you better understand today’s consumer journeys.

Scale your creativity: All marketers want more and better creative — so we’re launching new features in Asset Studio to remove the friction from the process. By centralizing your workflow and connecting your favorite design tools to our latest Gemini models, you can now turn brand guidelines into high-performing creative, faster.

Drive impact on YouTube: As the platform with the most trusted creators, YouTube is the best place for businesses to build their brand and drive performance. We’re leveraging Gemini to make it easier than ever for brands to discover and partner with YouTube creators, and introducing new AI-powered formats to help our partners connect with audiences at the right moment. New Demand Gen features help bring all of these opportunities together on YouTube so you can win new customers where the future of media is being built.

Advancing the agentic commerce era: We've been laying the foundation for agentic commerce with building blocks like the Agent Payments Protocol (AP2), Universal Commerce Protocol (UCP) and our new Universal Cart. As we invest in these protocols and the experiences they unlock, we are expanding UCP to new verticals, and bringing new UCP capabilities on Google to more people. Plus, we're introducing new tools and data attributes to help your products show up and get discovered across conversational AI surfaces.

With Gemini as our foundation, we’re redefining what’s possible across Search, YouTube and Commerce. These developments bring us closer to a vision we’ve been working toward for years: a world where AI handles the complexity of execution and allows you to focus on what matters most. What was once a distant goal is now within reach — and we’re excited to be building this future with all of you.