We're introducing new Gemini features tailored for small businesses, including a direct Google Business Profile connection and proactive Business notebooks — designed to transform the app into a partner that natively understands your brand.

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Small businesses are the true engine of the global economy, yet entrepreneurs often find themselves stretched thin, playing the roles of CEO, CMO and customer service team all before lunch. AI holds incredible promise to act as an extension of your team, but to be truly helpful, it needs to remember your brand voice and context so you don't have to re-explain your goals every time you log in.

Building on the new Google AI capabilities we announced in May, we’re excited to share what’s next for Gemini and Google Business Profile users. Today on stage at Google for Brazil, we introduced new Gemini app features specifically designed for business owners everywhere.

Rolling out globally this month, these updates transform Gemini into a deeply knowledgeable, in-pocket partner that natively understands your business and helps you get more done.

Connect your Google Business Profile to Gemini

Your Google Business Profile serves as your digital storefront, helping you stand out on Google Search and Maps, build instant credibility through customer reviews, and turn online searches into customer actions like bookings, orders and sales. That’s why we’re introducing new business features in Gemini that connect directly to the tools you already use to run your business, starting with Google Business Profile.

In the coming weeks, you’ll be able to securely connect your Google Business Profile to Gemini with a single tap. Once connected, Gemini becomes an AI assistant that actually knows your business, having access to your real-world context like customer reviews, customer questions and performance data.

This gives Gemini all the context it needs to provide recommendations and content that’s relevant to your business, and allows you to offload complex, time consuming tasks:

• Turn insights into action: Ask, “how did my business do this month?” and Gemini can analyze your actual search impressions, direction requests, call data and customer engagement.
• Seamless review management: Ask, “help me respond to my latest review,” and it can draft a highly tailored response in your brand's voice, referencing the specific feedback the customer left.
• Real-time profile updates: Ask Gemini to update your operating hours, post seasonal updates or identify gaps in your profile seamlessly.

Stay ahead with Business notebooks

Organization and timing are everything when you're running a business. To give owners a centralized hub to manage their workflows, we’re introducing Business notebooks.

Notebooks serve as a focused space where you can organize your chats, sources and now your Google Business Profile and website. Gemini is able to reference this information so you can pick up your conversations right where you left off. Beyond just keeping things organized, the core value of this knowledge base is its grounding in your unique context. With this understanding, you can quickly analyze business trends, generate creative assets that match your brand and use Gemini to brainstorm your next idea based on your customer reviews.

Business notebooks also proactively surface key insights and recommend actionable steps the moment you open it.

What's waiting for you in your Business notebook:

• Proactive alerts: See critical action items, like an unanswered customer question or holiday hours that haven't been set yet.
• Tailored recommendations: Discover new market opportunities and receive grounded suggestions to optimize your daily operations, such as pricing or positioning for products based on the local market.
• Streamlined execution: Move quickly from ideation to action. You can develop creative concepts for promotional campaigns and analyze your performance metrics.

The Google Business Profile integration and Business notebooks will begin rolling out globally ¹ this month. We want to make it as easy as possible for every small business owner to use the best of our AI to grow, so keep an eye out for special Workspace and Gemini offers coming soon. In the meantime, open the Gemini app today to connect your Business Profile and experience AI built specifically for your business needs.