We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search.

Search profiles give publishers and creators a central place to showcase their latest articles, videos and social posts. People can easily follow sources from their profile, so they’re more likely to see that content on Discover, found on the home screen of the Google app. Search profiles can be accessed on mobile via a creator or publisher’s knowledge panel (the information box on Search for notable people, places and things), by tapping the name of a publisher or creator on Discover, or through a direct URL.

To start, publishers and creators with a sizable following on at least one major social or video platform can claim their Search profile and customize it with an avatar, bio, website, social media and video platforms, and other important content. Claiming a profile may trigger the creation of a knowledge panel for eligible publishers and creators. If you already have a knowledge panel, it will be enhanced with your updated avatar, latest content, and a direct profile link.

Search profiles will initially launch in the US. In the future, we’ll look to expand Search profiles to more publishers and creators around the world, and add more capabilities to make profiles even more useful. We look forward to seeing how these new profiles help publishers and creators shape their presence and highlight their work on Search.