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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Randomize survey answer order
Mary · 2025-12-05 · via Buttondown's blog

You can now randomize the order of answers in your surveys! This helps avoid position bias—where subscribers tend to pick the first option more often than they should.

Just flip the toggle in your survey settings:

demo.buttondown.com/surveys/new

Each subscriber sees a different (but consistent) order, so if they open the same email twice they'll see the same shuffle. This is great for polls where you want fair results, or any time you're curious whether "Option A" is winning just because it's at the top.

The API supports this too via the new randomize_answers field.