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Compulsive curiosity, or, how I built an infinite idea machine Gift details on the subscriber portal Portal link in the archive nav First, add no friction: How micropayments lost and subscriptions won Filter subscribers and automations by source Automations, rebuilt What email will look like in the future Filter subscribers by bounce date and reason Email could have been X.400 times better Three features are moving behind the paywall Firewall changes and improvements Put your name and voice into your company newsletter Simplified email address settings Subscription wall Inboxes were overwhelming before we'd even named them The US government tried really hard to screw up email Public postmortem: database connection exhaustion Ask a nerd: what is the best way to unsubscribe from newsletters? Bookshop.org embeds Email was into agents before they were cool Passwordless login Rename metadata keys in bulk A spring cleaning for our legal docs Ask a nerd: what happens when you click the spam button? Passkey support for two-factor authentication How Buttondown's API versioning works Safer defaults for the email creation API How to send email to space How we enabled Content Security Policy for everyone Recovery codes for two-factor authentication Filter sent emails by engagement rate How we migrated to TypeIDs without breaking clients How we check every link in your email Should we bring back email exploders? Use newsletter metadata in your emails Custom click tracking domains More newsletter settings in the API Revamped replies Custom email templates for everyone Simplified cancellation Ask a Nerd: Does email length affect deliverability? The changelog, reborn Swedish localization Forwarding an email is not always straightforward Public descriptions for tags
Sort and filter by open and click rates
Matias Artopoulos Kozak · 2026-02-23 · via

You were already able to see open and click rates for individual subscribers, but finding patterns across your entire list meant a lot of scrolling and squinting. Now you can sort and filter your subscribers page by email open rate and link click rate, making it easy to zero in on the subscribers you're looking for.

Want to find your most engaged readers? Sort by open rate, descending. Curious who's clicking through to your links? Sort by click rate. You can also filter by range: say, everyone with an open rate above 50%, or subscribers who haven't clicked a single link.

You can now also use this metrics to filter the audience you're sending an email to. Just select "Custom..." in the "Publish this email" drawer to add open/click rate filters.

A few ways this comes in handy:

  • Sort by click rate to find the readers who are actually acting on your content. Great candidates for a survey, a referral ask, or early access to something new
  • See at a glance whether your list skews highly engaged or if there's a long tail of subscribers who signed up and disappeared

These rates are also now available in the Subscribers API, so you can sort and filter programmatically too -- handy if you're building automations or syncing subscriber data with other tools.