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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Sort and filter by open and click rates
Matias Artopoulos Kozak · 2026-02-23 · via Buttondown's blog

You were already able to see open and click rates for individual subscribers, but finding patterns across your entire list meant a lot of scrolling and squinting. Now you can sort and filter your subscribers page by email open rate and link click rate, making it easy to zero in on the subscribers you're looking for.

Want to find your most engaged readers? Sort by open rate, descending. Curious who's clicking through to your links? Sort by click rate. You can also filter by range: say, everyone with an open rate above 50%, or subscribers who haven't clicked a single link.

You can now also use this metrics to filter the audience you're sending an email to. Just select "Custom..." in the "Publish this email" drawer to add open/click rate filters.

A few ways this comes in handy:

  • Sort by click rate to find the readers who are actually acting on your content. Great candidates for a survey, a referral ask, or early access to something new
  • See at a glance whether your list skews highly engaged or if there's a long tail of subscribers who signed up and disappeared

These rates are also now available in the Subscribers API, so you can sort and filter programmatically too -- handy if you're building automations or syncing subscriber data with other tools.