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NPR Topics: Business

Budget-conscious shoppers are feeding a boom in discount groceries Florida farmers struggle to adapt as disease and climate take toll on citrus industry Looking back at Jerome Powell's 8-year term as Federal Reserve Chair They graduate to six figure salaries, and grueling work ABC argues Trump administration is trying to chill free speech Prices are up, but Mother's Day still means brunch With Spirit in liquidation, here's what happens next to its planes Trade court strikes down a second round of Trump tariffs She helps families in need. As gas and grocery prices rise, she needs help, too Gas prices keep rising, but do big oil companies plan to drill more? Not so far Campaign staffers tell NPR they make 'thousands' betting on their own candidates How the petrodollar regime came to be, and what losing it would mean for the U.S. CNN Anchor Christiane Amanpour remembers Ted Turner How Silicon Valley's new tech right has profited by aligning with MAGA 'A trailblazer, a rabble-rouser, a do-gooder': CNN founder Ted Turner dies at 87 Have you lost or are worried about losing SNAP benefits? NPR wants to hear your story A trip to Europe? In this economy? Expensive flights keep vacations closer to home NPR went looking for Polymarket's Panama headquarters. It's elusive The Iran war sent jet fuel prices sky-high. Here's what air travelers should know If you are struggling to make ends meet, NPR wants to hear from you GameStop makes unsolicited bid to acquire online auction giant eBay for $56B Hotels have a big World Cup problem: Bookings are running far below projections Spirit Airlines shutters after federal bailout falls through Gas prices went up more than 30 cents a gallon last week. How high could they go? He recorded his quest for tariff refunds. It shows why billions may never get repaid How algorithms wreaked havoc with these workers' schedules and cut their pay Oil and gas companies making hay by making plastic? An inevitable rise in Chinese-made EVs in America? Spirit Airlines ceases operations after escalating financial struggles Iran war shakes Global economy as energy costs surge and recession fears grow How well can EVs handle the heat — and the cold? AAA put them to the test Trump gives the go-ahead for a major new Canada-U.S. oil pipeline The economy is growing – but soaring energy prices could put a damper on that How Spirit Airlines grew so fast — and why it's experiencing so much turbulence now These fans are boycotting the World Cup. Will they make it a bust? The U.S. economy shows resilience despite the war with Iran Musk continued his testimony from yesterday in lawsuit against OpenAI In court, Elon Musk accuses OpenAI of trying to 'have your cake and eat it, too' As Supreme Court weighs Trump's immigration policy, senior citizens join the fight Spirit Airlines tried to be the Dollar General of the skies. Then the big airlines beat it at its own game It's set to be Jerome Powell's last meeting as Fed chair -- as a big change looms Why Sen. Warren voted no for Kevin Warsh as Fed chairman FCC orders early license renewal for ABC stations following Kimmel's first lady joke As trial against OpenAI begins, Elon Musk seeks Sam Altman's ouster The United Arab Emirates is quitting OPEC oil cartel after nearly 60 years Millions of homes in the U.S. are uninsured. NPR wants to hear your story Lawsuits accuse State Farm of secretly working to cut insurance payouts China's supply chains hit by Iran war Melania Trump wants ABC to 'take a stand' against Jimmy Kimmel after 'hateful' joke Ingenious? Orwellian? Or both? 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These swing voters are adding high gas prices into their political calculations
Tamara Keith · 2026-05-28 · via NPR Topics: Business
Swing Shift voters, a group of swing voters in swing states who NPR is routinely speaking with through the next several months. Clockwise from top left: Lee from Nevada, Michelle from Michigan, Wally from Georgia, Jason from North Carolina, Evan from Wisconsin, Gerald from Georgia, Colleen, John and Theresa from Pennsylvania.

Swing Shift voters, a group of swing voters in swing states who NPR is routinely speaking with through the next several months. Clockwise from top left: Lee from Nevada, Michelle from Michigan, Wally from Georgia, Jason from North Carolina, Evan from Wisconsin, Gerald from Georgia, Colleen, John and Theresa from Pennsylvania. Illustrations by Tara Anand hide caption

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Illustrations by Tara Anand

When Colleen in Pennsylvania went to fill up her tank, it was $4.37 a gallon. She wasn't thinking about politics. She was thinking about what she was going to have to give up to keep gassing up her car.

"Telling my kiddos, 'we have to cut back on some stuff so that we can pay to put gas in the car and get from point A to point B,'" she said in a voice memo sent to NPR.

Colleen is one of about a dozen voters participating in Swing Shift, a project from NPR that will regularly check in with swing voters from swing states. The participants have all voted for candidates from both parties over the years and aren't using their full names so they can speak more freely about politics and, in this case, gas prices, without fear of personal or professional repercussions.

Colleen voted for former Vice President Kamala Harris in 2024 and Trump in 2020. In her voice memo, she said she doesn't feel like political leaders are showing enough concern about the impact of high gas prices.

"I guess their pockets are deeper than mine," said Colleen. "Maybe I should start thinking more about politics as I fill up."

Voters like Colleen have seen slight relief in recent days as gas prices have fallen slightly. But a gallon of regular unleaded is still well over a dollar more than it was this time last year. That could have political consequences in the midterm elections in the fall. But it's already affecting the way voters in NPR's Swing Shift project are living their lives.

John in Philadelphia says he's paying about $4.25 a gallon, a big jump from just a couple months ago.

"How am I feeling about it? Not good." he said. "High gas prices lead to high grocery prices and other prices."

He tends to vote Republican and supported Trump in 2024 after swinging to Democrats in 2020. In his voice memo, John mentioned his wife recently had dinner out with friends at a chain restaurant. Her pasta entree was $30.

"It's unbelievably expensive to do anything," he said.

Lee lives in Nevada, where gas prices are even higher.

"I hear people on the East Coast and the Midwest paying $3 a gallon when I am paying $5.50 for the same gas," he said in a lengthy voice memo detailing his thoughts on the price of gas.

He's upset that gas prices are so much higher in western states and blames Democrats. He voted for former President Joe Biden in 2020 but switched to President Trump in 2024.

"I mean, yeah, technically he's the one who started the [Iran] war, so ultimately you could blame him, but this war is needed," Lee said of Trump.

In a recent NPR/PBS News/Marist poll, more than 60 percent of respondents blamed President Trump for the current increase in gas prices. Lee might accept that Trump is to blame, but he doesn't fault him.

"It's time we finally take care of Iran, get them handled and if we have to deal with the high gas prices for a couple months, so be it," said Lee.

And, he points out, gas prices were actually higher four years ago when Biden was in office. Lee was angrier then, when the national average for regular unleaded peaked just above $5 a gallon. He blamed Biden's green energy commitments.

Gas prices are displayed at a station on May 21 in Rolling Meadows, Illinois. According to AAA, the national average gas price for regular gas is $4.56 per gallon, the highest in four years and up 54 cents from last month.

Gas prices are displayed at a station on May 21 in Rolling Meadows, Illinois. According to AAA, the national average gas price for regular gas is $4.56 per gallon, the highest in four years and up 54 cents from last month. Scott Olson/Getty Images hide caption

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Scott Olson/Getty Images

Jason in North Carolina, another Swing Shift participant, remembers that price spike too, though in his voice memo he recalled Russia's invasion of Ukraine in 2022 as the spark that drove up prices.

Given that context, "I don't feel all that bad about it," Jason said of the $3.67 per gallon he paid in early May.

Earlier this month, gas prices spiked in the Midwest. It was the result of a combination of problems with refinery operations regionally and high global oil prices. That's unfortunately when Michelle in Michigan went to fill up her tank.

"It was $4.96 cents per gallon. Wow," Michelle said.

This was for regular unleaded at one of the cheapest stations around. She swung to Trump in 2024 and is living on a fixed income.

"I feel very frustrated and kind of shocked when I think about it," she said, adding that everyone she spoke to at the gas station felt the same way. "That was a conversation for sure at the gas station."

For Theresa, from outside of Pittsburgh, it was $4.69.

"For the cheap gas," she said.

She's been shopping around for the best gas prices, using apps to look for discounts. She voted for Trump in 2024 and says this is going to affect her vote in November.

"I'm just really going to watch and look at these candidates more carefully to see who I feel is going to be more responsive to our needs and to be able to help out the middle class, because right now we are suffering," Theresa said.

She's already worrying about how much fuel oil will cost this winter when she'll need it to heat her home. That too is tied to the global price of oil.

The NPR/PBS News/Marist poll found 81 percent of respondents said current gas prices are a strain on their household budgets.

"Listen, I ain't gonna lie," said Gerald in Georgia. "This gas is kicking my butt."

Especially since his beloved dually pickup truck runs on diesel fuel, which is even more expensive. But he voted for Trump in 2024 after a lifetime of backing Democrats and still trusts that the president has a plan.

"You know it is my prediction that once the mission is complete, prices will be much much lower," Gerald said, referring to the war. "Fingers crossed."

Like Theresa, he's using apps and cutting back where he can.

Wally, also in Georgia, a fellow Biden to Trump voter, noticed gas prices tick down a little this week, but it was already too late for his Memorial Day weekend plans.

"I just ended up staying at home, hanging out in the back yard, enjoying some quiet time," said Wally. "No fill ups, no state to state trips, just keeping the spend to as much of a minimum as possible."