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The runway helped make the case by treating lashes like an accessory on their own. At the spring/summer 2026 collections, Anna Sui leaned into a dreamy wash of blues, with Pat McGrath finishing the eyes with sky-blue lashes that made colour feel airy rather than theatrical. At Eckhaus Latta, Isamaya Ffrench went for ethereal, semi-transparent white lashes that caught the light against otherwise quiet skin, while at Collina Strada, that same lash language turned more mischievous, with pastel, feline-inspired lashes that made colour feel like a subtle statement.

In a way, coloured mascara works precisely because it sits in that sweet spot between statement and short-cut: a quick, low-commitment way to experiment with pigment without having to build an entire look around it. The rest of the face can stay intentionally uncomplicated – the lashes do the talking.
And culturally, the timing makes sense. We’re in an era that loves small, easily repeatable beauty gestures and a TikTok GRWM that doesn’t require a full-scale makeover. When Dua Lipa posted a carousel featuring turquoise lashes, the internet treated it like a wearable instruction.

But burgundy has been the gateway drug, as the shade that lets you flirt with colour while still being subtle about it: dark enough to read as normal from a distance, warm enough to soften the whites of the eyes and make your lashes look slightly fuller. TikTok did what it does best and turned the shade into a chorus, and when Millie Bobby Brown described a burgundy formula as her favourite mascara for a date night, it effectively became a permission slip for anyone who’s been curious but cautious.
There’s also a strong argument that we’ve been here before – specifically in the 1980s, when blue eye make-up wasn’t a quirky choice. Princess Diana’s signature is most often described as electric-blue liner hugging the waterline, but the colour story didn’t always stop there: beauty reporting has credited her with wearing a deep blue mascara, too, notably an Elizabeth Arden shade called Ocean Blue that later became something of a modern reference point as a pigment that sits close to a classic neutral but adds some playfulness to the look.

That reads-almost-black idea is exactly how make-up artist Lindsay Kastuk recommends easing in. “I’d start with a deeper shade that feels close to black or brown since you’re already used to a darker shade,” she says. “Burgundy, brown, deep green are all great choices to start with. They will appear almost black from a distance but still give the pop of a different colour closer up.”
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