Alibaba Group Holding is integrating its flagship AI assistant Qwen into its biggest e-commerce platforms, betting that the future of online shopping lies in fluid conversations rather than rigid search terms.

Using the Qwen app, shoppers are able to find, compare and purchase products from Taobao and Tmall’s 4-billion-item inventory via text or voice chat, Alibaba said in a statement on Monday.

Taobao has also launched a Qwen-powered shopping assistant, which was trained on the platform’s extensive product listings, and a massive database of customer reviews that can provide instant answers to shopping-related queries.

The Qwen assistant also features virtual try-ons and a price-comparison tool that was designed to help users secure better deals and make more informed buying decisions, according to the statement.

Alibaba owns the South China Morning Post.

The move underscores Alibaba’s accelerating AI push, as it seeks to revamp its flagship platforms with new technology. Taobao, China’s largest e-commerce app and the firm’s crown jewel, boasted more than 950 million monthly active users as of February, according to analytics firm QuestMobile.

In a test done by an SCMP reporter, the Qwen app was able to follow on an initial general inquiry for a laptop, and then narrow down the selection according to budget, performance, specs, and type of brand to provide a direct recommendation that could be ordered from the AI chatbot.