The founder of a fast-rising Chinese tech firm has become known as China’s “crazy boss” after a string of online stunts.
Yu Hao, 39, from Jiangsu province in eastern China, is the founder and CEO of Dreame Technology, a smart home appliance maker best known for high-end robot vacuum cleaners.
Founded in 2017, Dreame has grown rapidly in China’s crowded smart appliance sector.
Public records show the company was once valued at about 45 billion yuan (US$6.6 billion) and it is reportedly aiming for a 150 billion yuan (US$22 billion) valuation by the second half of 2026.
But as Dreame’s business empire has expanded, Yu’s increasingly flamboyant social media presence has become a spectacle in its own right.
In late April, Yu ordered his employees to open accounts across major social media platforms and post about the products, technologies or innovations they worked on.
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