The face of beauty in Asia is changing, says Dr Dissapong Panithaporn. He should know, as he sees it every day in Thailand.

The younger generation, women and men in their mid-twenties, are edging away from plastic surgery and fillers towards something more natural, the leading Thai dermatologist said.

‘’The whole trend has shifted from anti-ageing to longevity of skin, prevention and preservation rather than correction or repair,’’ Dissapong – better known as Dr Joe – said from his Bangkok clinic The Demis.

Thailand is having a wellness and beauty moment – driven by a deep pool of skills and services in aesthetics, lower labour costs and a global clientele seeking sun, sizzling food and now a glow up.

The T-beauty industry is growing by 5 per cent each year, according to Thailand’s trade promotion department, which forecasts it will be worth over US$10 billion by 2030.