American jeweller Tiffany & Co. is rapidly bolstering its physical presence in Asia. Anchored by stand-out store openings in Tokyo’s Ginza district and Taikoo Li Sanlitun in Beijing, the LVMH-owned house may now be as well-known for these stores as for its jewellery – each store is built to resemble a work of art and is inspired, in some way or another, by Tiffany & Co.’s extensive archives and history. The latest addition to its stunning line-up of retail destinations is the new Hong Kong store at Lee Gardens, with its Tiffany Blue Box Cafe set to open there next month.

While the Ginza outpost paid homage to the wisteria-like glass designs of Louis Comfort Tiffany, the son of Tiffany & Co. founder Charles Lewis Tiffany, the Lee Gardens store takes inspiration from a bamboo print that Louis Comfort collected in the early 20th century. Created in collaboration with textile and metal artist Mariko Kusumoto, the store’s windowfronts feature realistic structures meant to evoke said print, which appears on the surrounding window graphics, constructed in her signature intricate style. Inside, hints of the house’s signature Tiffany Blue – trademarked back in 1998 and later standardised with a Pantone partnership as 1837 Blue, a nod to the year in which Tiffany & Co. was founded – imbue the space with a soft glow.

These new openings are emblematic of Tiffany & Co.’s approach to merging brand storytelling with modern aesthetics, elevating the house’s image for new generations and demographics of clients. “Across Asia, we’re seeing a sophisticated, highly engaged client who moves seamlessly between luxury, culture and lifestyle,” says Anthony Ledru, president and CEO of Tiffany & Co., who cites “consistency and cohesiveness” in brand messaging as one of the main reasons for its success in the region. “We’ve had incredible momentum within our retail network.”

Tiffany & Co.’s revamped New York flagship The Landmark, which Ledru calls “the most iconic store in the world”, is foundational to that messaging and the cornerstone of the brand’s incomparable legacy. That isn’t excessive or unwarranted praise; the store was of course famously immortalised in the Truman Capote novella Breakfast at Tiffany’s and its Audrey Hepburn-led film adaptation, a pop culture moment that lives on in public imagination and now informs the offerings at Blue Box Cafes globally. Streamlined design and nostalgic touches – like in The Landmark, the Blue Box Cafe at Lee Gardens will feature dozens of iconic Tiffany blue boxes dangling from the ceiling – ensure a sense of continuity between all of Tiffany & Co.’s global flagships.

“Tiffany has always been an American brand with a strong international influence,” Ledru points out. He says “immersive in-store experiences” like the Blue Box Café, designed to make the Tiffany & Co. story feel multisensory and multidimensional, are key to the brand’s ambitions in Asia and beyond. Guests at the cafe can indulge in the internationally acclaimed Tiffany Afternoon Tea as well as new dishes by Michelin-starred chef Agustin Balbi, founder of Hong Kong’s renowned Japanese-Argentinian restaurant Ando. The menu’s offerings are infused with a distinctly Asian touch.