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While it may sound cliché, being rich does not necessarily mean being truly wealthy. True wealth is not measured only by financial means; it is also about having the time to do what one enjoys and, most importantly, the wellbeing to enjoy it. For many high achievers, the pursuit of a successful career, thriving business or meaningful impact often comes at the expense of time. Too often, health and wellness become the hidden cost of that success.

Wellbeing can often be overlooked in the pursuit of financial success. However, affluent clients in Asia are increasingly perceiving prosperity as a balance between wealth, wellbeing, and the ability to enjoy both. Acknowledging this movement, Standard Chartered has launched a health and wellness proposition that empowers its clients to achieve true wealth through health, wellness, and longevity.

Asia’s affluent want to protect their loved ones, extend their vitality and gain peace of mind. The global wellness economy has expanded rapidly in recent years, while medical inflation and longevity risks have sharpened focus on proactive care.

This approach is built on a first-of-its-kind collaboration among leading industry players Bupa Global and WHOOP to support clients’ long-term health and wellbeing, according to Subberwal.

Standard Chartered is partnering with Bupa Global, a leading International Private Medical Insurance (IPMI) provider. 

Through this partnership, Standard Chartered clients will gain access to extensive IPMI propositions that are tailored for clients’ life stages and lifestyles. From fast access to global medical expertise to mental health support and preventative care, Bupa Global empowers clients to take control of their wellbeing wherever they are in the world.

The partnership with Bupa Global also provides a borderless healthcare experience for clients, with access to over 2 million medical providers worldwide, 24/7 multilingual support and digital tools like Global Virtual Care which provides access to consultations with a doctor, by phone or video.

For globally mobile families with children studying overseas or partners working across different markets, this means that quality care and co-ordinated support are available whether they are at home in Hong Kong or travelling abroad.

Prevention through insight

Through the collaboration with WHOOP, a market leader in fitness and health wearables, clients can access comprehensive medical-grade insights on relevant health and wellness metrics and personalised wellness coaching and communities. 

Data collected from the wristband is translated into personalised wellness insights in order to encourage a lifestyle of balance and longevity on a daily basis. 

The partnership also enables bespoke offerings for Standard Chartered’s clients through access to exclusive events and experiences, insights and content.

Service built around client needs

Through Bupa Global’s IPMI, Standard Chartered clients will receive dedicated support for their healthcare needs, from scheduling medical appointments to managing emergencies overseas. Higher-tiered policyholders will be supported by a named point of contact that looks after their healthcare needs. 

This concierge functions much like a personal health assistant that supports clients and their families through complex medical systems, co-ordinating appointments and ensuring they reach the right expertise when it matters most.

Standard Chartered announced the launch of its health and wellness proposition in Hong Kong last November. The offerings are now available to its Priority, Priority Private and Private Banking clients in Hong Kong and India, with Singapore expected to follow in the coming months.

The proposition blends comprehensive family coverage with tools that support healthier daily habits by offering financial protection against unexpected medical costs as well as the peace of mind that comes from a more active approach to wellbeing.

The initiative also marks the next pillar in the bank’s strategy to accelerate growth in the affluent segment through differentiated, purpose-led offerings.

“Health and wealth have always been connected. The difference today is that technology and strategic partnerships like these allow us to make that connection more measurable and actionable,” says Subberwal.