A noodle shop in downtown Beijing went viral on social media after billionaire Jensen Huang paid it a visit, prompting the outlet to launch a “God of War in leather jacket” set menu the next day.

On May 15, the Nvidia CEO was spotted holding a large bowl of noodles and using chopsticks to wolf down food outside Fangzhuanchang No 69 Beijing Fried Sauce Noodles shop in the Nanluogu commercial area in central Beijing.

Huang was in China as part of US President Donald Trump’s delegation which met with President Xi Jinping.

Zha jiang mian, or Beijing fried sauce noodles in English, is a popular noodle dish in the city and is served with pork sauce and crunchy vegetable toppings.

Huang’s choice of dish is the shop’s signature black pig’s pork sauce noodles which he was served for free. A bowl of the noodles costs 38 yuan (US$6), reported the Beijing News.

Since the shop was crowded, Huang, accompanied by his entourage, stood outside its door and enjoyed the dish in a relaxed manner, viral videos showed.